When selling a residential project, the buyer’s first question is usually the same: “Which units are still available, on which floor, and which way do they face?” As long as the answer lives in PDF price lists and around the scale model in the sales office, a visitor to the website has to pick up the phone to get the information. These are the problems we see most often in project sales offices:
1. Out-of-date price lists and stock
Sold or reserved units are marked in Excel, while the website and brochure keep showing old information. This is also how two consultants end up offering the same unit to different customers. Keeping unit stock in a single database and recording reservations with an expiry time prevents this clash.
2. Visitors cannot “walk through” the project
Especially for buyers interested from another city or from abroad, choosing a floor and unit from the façade image and examining the unit with plans and a virtual tour lets them complete most of their decision before they ever visit the sales office. An interactive unit selector turns a static project page into a sales tool.
3. The ad budget is spent, and enquiries get lost
When enquiries from ad forms, WhatsApp and the phone pile up with different people, nobody knows which enquiry was answered and when. Having enquiries land in a CRM with their source and assigned to a consultant makes both response speed and per-channel ad efficiency measurable.
4. Payment plans are calculated by hand
When payment plans that vary by down payment, interim payments and number of instalments are recalculated for every customer, time is lost and errors creep in. A rule-based payment plan calculator lets the consultant show alternative plans instantly, in front of the customer.
