What a Serious E-Commerce Build Includes
Selling online is only partly a website problem. The catalogue has to reflect real stock, the checkout has to survive a payment provider timing out, orders have to land in accounting without anyone retyping them, and returns have to be handled without a spreadsheet. Most stores that struggle are not badly designed; they are badly integrated.
We build the whole chain: storefront, checkout, payment, shipping, stock, order management and reporting, with the integrations that keep them in step. The visible part is the shop. The part that decides whether you can grow is everything behind it.
Depending on volume and complexity we build on WooCommerce, on a headless setup with a custom frontend, or entirely custom. We recommend the option that fits your catalogue size, order volume and operational reality rather than the one that is fashionable.
What We Deliver
- Custom storefront design focused on conversion, not decoration
- Product catalogue with variants, bundles and campaign pricing
- One-page and guest checkout, abandoned-cart recovery
- Local and international payment gateway integration
- Cargo and shipping integrations with live tracking
- Stock, warehouse and ERP synchronisation
- Marketplace integration and multi-channel listing sync
- B2B features: customer-specific pricing, quotas, credit terms
- Multi-currency and multilingual storefronts
- E-commerce SEO, structured data and merchant feed setup
- Analytics, conversion tracking and reporting dashboards
Speed, Conversion and Core Web Vitals
In retail, speed is revenue. A store that takes four seconds to show a product page loses a measurable share of its buyers before they see the price. We treat performance as a launch requirement: optimised images in modern formats, lazy loading, server-side caching, a lean template and a CDN where it earns its cost.
Conversion work continues after launch. We instrument the funnel, look at where people leave, and test the specific steps that lose them — the shipping-cost surprise, the forced account creation, the payment step that reloads. Small fixes in the last three steps usually beat a redesign of the first.
Integrations That Keep Operations Sane
Your store should be one node in a system, not an island. We connect it to accounting and e-invoicing, to your ERP or stock software, to warehouse and barcode systems, to cargo providers, to marketplaces, and to your CRM and marketing tools.
Integrations are built to fail safely: queued jobs, automatic retries, duplicate protection and alerting when a partner system goes down. The goal is that a courier API outage becomes a notification, not a day of missing orders.
B2B and Wholesale Commerce
Wholesale is a different product from retail. Buyers need their own negotiated prices, order histories they can repeat, minimum quantities, credit limits, quotation flows and multiple users under one company account. Standard retail checkout does not cover any of that.
We build dealer and distributor portals with tiered pricing, customer-specific catalogues, quote-to-order workflows and account statements, integrated with your ERP so the sales team stops answering price questions by e-mail.
Migration, Launch and Growth
If you are moving from an existing platform we migrate products, customers, order history and content, then map old URLs to new ones with 301 redirects so the search visibility you have built is not thrown away on launch day.
After go-live you get training for the team, documentation, and a support period. From there we can continue with monthly maintenance, SEO and conversion work, or hand everything over cleanly if you prefer to run it yourself.