Mobile appE-commerce & marketplacesOriginal by Hepsiburada
Hepsiburada, one of Turkey's leading e-commerce platforms, stands out with a hybrid model that combines first-party retail from its own stock with marketplace sellers in the same storefront. In high-basket categories such as electronics and home appliances, trust, instalment options and warranties are decisive. Its own delivery network and premium membership perks mean customers choose on delivery speed and service quality as much as on price.
A similar setup needs, in addition to a customer app and seller panel, an internal operations system for warehouse and inventory management, because the platform is both a seller and an intermediary. A payment layer handling instalments and card promotions, add-on services such as installation and extended warranty, pickup-point selection and an order management backbone that talks to the ERP form the core of the project.
How Hepsiburada works: the core user flow
How many apps and dashboards do you need?
Customer app
Shoppers compare products, see instalment options, place orders and track deliveries.
Seller panel
Marketplace sellers manage products, prices and stock, prepare orders and follow performance reports.
Warehouse and operations panel
For first-party stock, warehouse staff handle picking, packing and dispatch.
Admin panel
Category managers run pricing, campaigns, seller oversight and customer service processes.
Critical features of a product like Hepsiburada
Hybrid sales model
Offers from the platform's own stock and from marketplace sellers appear together on the same product page and are processed through separate flows.
Instalments and card promotions
Instalment tables, extra instalments and bank discounts are calculated dynamically at checkout based on card programmes.
Warehouse and stock reservation
Stock is reserved at the moment of purchase and the best dispatch point is chosen across multiple warehouses.
Delivery options
Home delivery, pickup points and scheduled delivery with installation are offered depending on the product type.
Add-on service sales
Extended warranty, installation and trade-in of old devices can be added to the cart together with the product.
Premium membership
A paid membership bundles free shipping, exclusive discounts and partner perks into a single subscription.
What goes into the first version, what comes later
First version (MVP)
- Customer app: catalogue, search, comparison, cart and order tracking
- Payment layer with instalment support and 3D Secure
- Seller panel and commission calculation
- Basic warehouse and dispatch screens for first-party products
- Carrier integration and e-invoicing
Later releases
- Premium membership and subscription perks
- Scheduled installation and add-on service sales
- Multi-warehouse optimisation and same-day delivery
- Seller advertising platform and sponsored products
Modules and how the budget is calculated
The budget is calculated with 360 SOFT’s pricing model from the modules below, about 38 screens and the project’s complexity: roughly 241 person-days for the full scope and 139 person-days for the first version. Every module you drop lowers the budget directly.
| Module | Phase |
|---|---|
| Sign-up, login, social login | First version |
| User profile and settings | First version |
| Roles and permissions | First version |
| Admin dashboard | First version |
| Online payments (Stripe / PSP) | First version |
| Subscriptions and recurring billing | First version |
| Product / content catalogue | First version |
| Cart and checkout | First version |
| Advanced search and filters | First version |
| Push notifications | First version |
| Ratings and reviews | First version |
| Reporting and analytics | Later release |
| Marketplace integration (Amazon, etc.) | Later release |
| ERP / accounting integration | Later release |
| E-invoicing | First version |
Hosting, SMS, map APIs, app store accounts and payment-provider fees are separate items. Maintenance and improvements (optional): €800 / month. We send a fixed written price within 24 hours after a free discovery call.
The hard parts
Running two business models at once
First-party sales and marketplace orders have different accounting, return and stock rules; they must be separated in the architecture from day one.
ERP and warehouse integration
Stock, invoice and shipping data must stay in sync with the ERP in real time; delays lead to selling items that are already sold.
Fraud on high-value baskets
Electronics orders carry a high risk of stolen cards and fake addresses; risk scoring and manual approval steps are needed.
Business model
Revenue comes from two channels: product margin on first-party sales and sales commission on the marketplace side. Sponsored product ads, premium membership subscriptions, a share of add-on services such as extended warranty and installation, and logistics service fees charged to sellers complete the model. For a new venture, starting with a single channel reduces risk.
Get a free quote for your project
Let us scope it together and send a fixed written quote within 24 hours. NDA on request; you own the source code.
Choosing a company to build an app like Hepsiburada
Most people searching “build an app like hepsiburada” are really looking for a reliable app development company. When comparing quotes, check four things:
- Can you try similar products they have shipped, in the stores or live?
- Are the source code, design files, servers and store accounts transferred to you by contract?
- Do they show a working demo every two weeks, with written scope and acceptance criteria?
- Are maintenance, scaling and GDPR/security costs written into the quote?
Copyright and trademarks
A business model and features are generally not protected on their own, but the Hepsiburada name, logo, interface design, content and source code are. That is why we build a product with similar functionality but your own brand, design and code. This is not legal advice; we recommend a trademark search before launch.
Frequently asked questions
How long does it take to build an app like Hepsiburada?
A first version that starts with the marketplace model only can go live in a few months. As first-party retail, warehouse management and premium membership are added, the project becomes a multi-phase, long-term roadmap.
Should first-party retail and the marketplace launch together?
Usually not; launching both at once weighs down operations and software. It is safer to test which model fits your market with one channel and design the architecture to be ready for the second.
How are instalment payments provided?
Licensed payment providers and acquiring banks offer instalment or buy-now-pay-later options such as Klarna or card-based instalment plans. The app integrates with these services, and card data is never stored on the platform.
What should I look for in a company that builds an app like Hepsiburada?
Choose a team with experience in marketplaces, split payments and ERP integration that takes load testing seriously. Post-launch maintenance, scaling and security updates should also be clearly defined in the contract.
