Web platformE-commerce & marketplacesOriginal by idefix
idefix, a popular Turkish online store, is a culture and hobby e-commerce model that started with books and expanded into hobbies, stationery, toys and music. Readers follow particular authors, series or publishers; accurate recommendations and a wide catalogue turn them into loyal customers. Around back-to-school season, holidays and New Year, the stationery and gift categories noticeably boost traffic and basket value.
A similar website needs an ISBN-based book catalogue with rich metadata such as author, series, publisher and translator, plus the data integrations that feed it. A publisher and supplier panel, bulk orders from school lists, pre-orders and a campaign engine are the distinctive parts of the system. For a multi-category structure, a flexible attribute model and SEO-friendly author and series pages are also important.

How idefix works: the core user flow

How many apps and dashboards do you need?
Customer website and mobile web
Readers and hobbyists search for books and products, follow authors and series, place pre-orders and shop.
Publisher and supplier panel
Publishers upload new releases, prices and stock and define pre-order periods.
Admin panel
The team manages catalogue quality, campaigns, school lists and order operations.
Critical features of a product like idefix
ISBN-based catalogue
Books are deduplicated by ISBN; differences in edition, binding and publisher are managed as separate variants.
Author and series pages
SEO-friendly pages are created for every author and series, showing all titles, reading order and new releases.
Pre-orders
Pre-orders are taken for books not yet published, and they ship automatically when the book arrives in the warehouse.
Bulk orders from school lists
Book and stationery lists prepared by school and class are added to the cart with one click.
Follow and notify
Users follow an author or series and are notified when a new book comes out or a price drops.
Multi-category attribute model
Separate attribute sets and filters are defined for different product types such as books, toys and stationery.
What goes into the first version, what comes later
First version (MVP)
- ISBN-based book catalogue, search and filters
- Author, publisher and series pages
- Cart, checkout and carrier integration
- Publisher and supplier data import
- Campaign and coupon management
Later releases
- Pre-order system
- Bulk orders from school lists
- Author and series follow notifications
- Mobile app and personalised recommendations
Modules and how the budget is calculated
The budget is calculated with 360 SOFT’s pricing model from the modules below, about 26 screens and the project’s complexity: roughly 114 person-days for the full scope and 88 person-days for the first version. Every module you drop lowers the budget directly.
| Module | Phase |
|---|---|
| Sign-up, login, social login | First version |
| User profile and settings | First version |
| Roles and permissions | First version |
| Admin dashboard | First version |
| Online payments (Stripe / PSP) | First version |
| Product / content catalogue | First version |
| Cart and checkout | First version |
| Advanced search and filters | First version |
| Email / SMS notifications | First version |
| Ratings and reviews | First version |
| Content management / blog | First version |
| Third-party API integration | First version |
| ERP / accounting integration | Later release |
| E-invoicing | First version |
Hosting, SMS, map APIs, app store accounts and payment-provider fees are separate items. Maintenance and improvements (optional): €400 / month. We send a fixed written price within 24 hours after a free discovery call.
The hard parts
Metadata quality
Book data from different sources is inconsistent in author names, translators and series details; a cleaning and matching process is needed.
Large, low-margin catalogue
Many low-priced items push up logistics costs; basket consolidation and a free shipping threshold must be designed well.
Seasonal demand swings
Order volume spikes during back-to-school and campaign days; warehouse and infrastructure capacity must be planned accordingly.
Business model
Revenue is based on the margin from sales of books and other products. Since book margins can be limited, categories such as hobbies, toys and stationery contribute to profitability. Ad space for publishers to promote new releases, pre-order campaigns and basket growth through a free shipping threshold are additional revenue tools.
Get a free quote for your project
Let us scope it together and send a fixed written quote within 24 hours. NDA on request; you own the source code.
Choosing a company to build an app like idefix
Most people searching “website like idefix” are really looking for a reliable app development company. When comparing quotes, check four things:
- Can you try similar products they have shipped, in the stores or live?
- Are the source code, design files, servers and store accounts transferred to you by contract?
- Do they show a working demo every two weeks, with written scope and acceptance criteria?
- Are maintenance, scaling and GDPR/security costs written into the quote?
Copyright and trademarks
A business model and features are generally not protected on their own, but the idefix name, logo, interface design, content and source code are. That is why we build a product with similar functionality but your own brand, design and code. This is not legal advice; we recommend a trademark search before launch.
Frequently asked questions
How long does it take to build a website like idefix?
A first version with a book catalogue, author pages, payments and shipping can go live within a few months. Pre-orders, school lists and a mobile app are added in later phases.
Where do I get book data from?
Data can be obtained from publishers and distributors via XML or API, and some data providers offer bulk book metadata in ONIX format. Usage rights for cover images and descriptions must always be checked.
Off-the-shelf platform or custom software?
For a small bookshop, an off-the-shelf e-commerce platform is enough. For needs such as hundreds of thousands of ISBNs, author and series pages and school lists, custom software offers better performance and flexibility.
Are there copyright or trademark issues?
The book and hobby e-commerce model is free to use, but the idefix name, logo and design may not be used. Usage rights for book descriptions and covers must also be respected. This information is not legal advice.





