Web platformE-commerce & marketplacesOriginal by D&R
D&R is a Turkish culture retail chain that offers books, music, films, hobbies and electronics accessories in physical stores and online. For customers, spending time in the store, meeting authors at signing events and discovering new releases are part of the experience. The online channel complements this with a wide catalogue, click-and-collect and campaigns.
A similar website needs a multi-category catalogue, stock integrated with the store network and click-and-collect, a signing and events calendar, a loyalty programme and gift card infrastructure. Separate attributes for different product types such as books, vinyl and games, retail ERP and POS integration and a content system that manages event information form the backbone of the project.
How D&R works: the core user flow
How many apps and dashboards do you need?
Customer website and mobile web
Users browse the multi-category catalogue, see store stock, follow events and place orders.
Store app
Store staff prepare online orders, manage click-and-collect and returns and check event attendance.
Admin and content panel
The head office team manages the catalogue, campaigns, the signing calendar and the loyalty programme.
Critical features of a product like D&R
Multi-category catalogue
Different attribute sets and filters for books, vinyl, films, games and hobby products are managed in one system.
Click-and-collect
Users collect their orders at the chosen store, with a notification sent when the item is ready.
Signing and events calendar
Author meet-ups, signing sessions and workshops in stores are listed by city and date, with registration available.
Loyalty programme
Shared points are earned on online and in-store purchases, and members get exclusive campaigns.
Gift cards
Digital and physical gift cards are sold, and the balance can be used online and in store.
New releases and pre-orders
Pre-orders are taken for new books and albums, which ship on release day or are held ready in store.
What goes into the first version, what comes later
First version (MVP)
- Multi-category catalogue, search and filters
- Cart, checkout and courier delivery
- Store stock visibility and click-and-collect
- Product, price and stock integration with ERP and POS
- Campaign and coupon management
Later releases
- Signing and events calendar
- Loyalty programme with shared points
- Digital gift cards
- Mobile app and personalised recommendations
Modules and how the budget is calculated
The budget is calculated with 360 SOFT’s pricing model from the modules below, about 28 screens and the project’s complexity: roughly 121 person-days for the full scope and 94 person-days for the first version. Every module you drop lowers the budget directly.
| Module | Phase |
|---|---|
| Sign-up, login, social login | First version |
| User profile and settings | First version |
| Roles and permissions | First version |
| Admin dashboard | First version |
| Online payments (Stripe / PSP) | First version |
| Product / content catalogue | First version |
| Cart and checkout | First version |
| Advanced search and filters | First version |
| Booking / reservations | First version |
| Email / SMS notifications | First version |
| Maps, location, routing | First version |
| Content management / blog | First version |
| ERP / accounting integration | Later release |
| E-invoicing | First version |
Hosting, SMS, map APIs, app store accounts and payment-provider fees are separate items. Maintenance and improvements (optional): €400 / month. We send a fixed written price within 24 hours after a free discovery call.
The hard parts
Different product types
Books, vinyl, games and electronics accessories have very different data structures; a flexible attribute model must be built.
Store network integration
Matching the stock and sales data of many stores with the online system in real time requires a strong integration layer.
Event demand spikes
When a popular author's signing is announced, registration demand spikes; capacity and queue management must be designed in advance.
Business model
Revenue is based on the margin from multi-category product sales; non-book categories such as hobbies, games and accessories support profitability. Gift card sales provide upfront cash flow. The loyalty programme and events boost store traffic, while publishers and brands can allocate advertising budgets to storefront and promotion slots.
Get a free quote for your project
Let us scope it together and send a fixed written quote within 24 hours. NDA on request; you own the source code.
Choosing a company to build an app like D&R
Most people searching “website like d&r” are really looking for a reliable app development company. When comparing quotes, check four things:
- Can you try similar products they have shipped, in the stores or live?
- Are the source code, design files, servers and store accounts transferred to you by contract?
- Do they show a working demo every two weeks, with written scope and acceptance criteria?
- Are maintenance, scaling and GDPR/security costs written into the quote?
Copyright and trademarks
A business model and features are generally not protected on their own, but the D&R name, logo, interface design, content and source code are. That is why we build a product with similar functionality but your own brand, design and code. This is not legal advice; we recommend a trademark search before launch.
Frequently asked questions
How long does it take to build a website like D&R?
A first version with a multi-category catalogue, checkout, click-and-collect and ERP integration can be ready within a few months. The events calendar, loyalty and gift card modules are added in the next phase.
Does a store chain need a separate system?
The online site, store POS and ERP systems must use shared product and stock data. This usually calls for an integration layer and an order management system.
Off-the-shelf platform or custom software?
For a single-store bookshop, an off-the-shelf platform is enough. For needs such as a store network, a multi-category catalogue and event management, custom software offers a more flexible solution.
Are there copyright or trademark issues?
The culture retail model and its features are free to use, but the D&R name, logo, design and content may not be used. This explanation is not legal advice.
