Distribution First, Camera Second

The common mistake is commissioning one long corporate film, publishing it once, and wondering why nothing happened. A single five-minute video has one use. The same shoot, planned properly, produces the film plus twenty vertical clips, three ad variants, testimonial cutdowns and a library of B-roll.

So we start from where the video will actually be seen: paid social, YouTube pre-roll, a landing page, a trade fair screen, a sales presentation. Each of those wants a different length, aspect ratio, opening three seconds and subtitle treatment. Deciding that before the shoot day costs nothing; deciding it afterwards costs a reshoot.

What We Produce

  • Corporate and brand films
  • Product demonstration and explainer videos
  • Social-first vertical content: reels, shorts and TikTok
  • Customer testimonial and case-study films
  • Factory, facility and process documentation
  • Event, conference and trade fair coverage
  • Advertising creative for paid campaigns
  • Animation, motion graphics and 3D product visualisation
  • Drone and aerial cinematography
  • Subtitling and versioning in Turkish, English and Arabic

How a Production Runs

1. Brief and strategy. Who is watching, where, and what should they do next. We agree the deliverables list in writing, including every cutdown and format.

2. Concept and script. Treatment, script and storyboard, approved before anyone books a crew.

3. Pre-production. Locations, casting, scheduling, permits, equipment and a shot list that covers the cutdowns as well as the main film.

4. Shoot. Professional crew, cinema cameras, proper lighting and sound. Sound quality is where most corporate video quietly fails.

5. Post-production. Edit, colour grade, sound mix, music licensing, motion graphics, subtitles and all format versions.

6. Delivery. Every file in the agreed specifications, plus source project files, with thumbnails and platform-ready exports.

Why Vertical Video Is Not an Afterthought

Most of the video your customers watch is vertical, silent by default, and judged in the first two seconds. Cropping a horizontal corporate film into a vertical clip usually produces something with a headless speaker and unreadable text — which is why so much repurposed content performs badly.

We frame for both during the shoot, and we cut vertical content as its own edit with a hook in the opening seconds, burned-in subtitles, and pacing designed for a feed. It is a different craft from a corporate film and we treat it as one.

Getting a Year of Content From One Shoot

The expensive part of video is the shoot day: crew, equipment, location, people’s time. Editing is comparatively cheap. That makes it economically obvious to capture more than you need on the day and edit it out over the following months.

We plan shoot days to produce a content library rather than a single asset, and we can deliver it on a schedule so you have something new to publish every week without booking another crew. For most clients this is where the cost per usable video drops dramatically.