In loan advisory, one client file goes to several lenders at once, and documents such as proof of income, title deeds, valuation and credit reports arrive piecemeal over WhatsApp. It stays unclear what each lender needs, what stage a file has reached and how many files each adviser has closed. In the CRM we build, a lender-by-lender application file is opened for each client, and the missing-document list goes out with a secure upload link. File stages, lender responses and approved loans are tracked, and adviser commission is calculated automatically once the loan is disbursed.
Problems we see in advisory offices
- Documents getting lost in WhatsApp
- No idea what stage the same file has reached at each lender
- Unfollowed leads going cold
- Adviser commission calculated by hand
Modules
Lead and client tracking
Leads from ads, web forms and referrals, with call and note history.
Application file
A file with loan type, amount, term and collateral details.
Lender tracking
A separate status for each lender: pre-approval, valuation, credit committee, disbursement.
Document upload
A secure client-specific link, a document checklist and reminders.
Repayment simulation
Build an instalment table from interest rate and term options.
Commission and performance
Closed files and commission reports by adviser and lender.
How it works day to day
- 1
A lead arrives from the web form or by phone.
- 2
The adviser holds the initial call and opens the file.
- 3
The client sends missing documents through the upload link.
- 4
The file goes to the lenders and each lender’s status is updated.
- 5
When the loan is disbursed, a commission and closing report is generated.
Integrations
Off-the-shelf software or custom-built?
When off-the-shelf is enough
For solo advisers with few files, a general-purpose CRM app may be enough to begin with.
When custom software pays off
If you need multi-lender file tracking, secure document collection and your commission rules managed together, a custom CRM raises productivity noticeably.
How the budget is built
We launch the workflow that saves you the most time first, then add modules based on real usage. The full scope below is calculated with 18 screens and 9 modules; the final price follows a free discovery call and a written scope.
Maintenance and improvements (optional): €400 / month. Hosting, SMS, WhatsApp and app store fees are listed separately.
Frequently asked questions
Are client documents stored securely?
Documents are stored encrypted, links are time-limited and personal to the client, and access is restricted per adviser.
Do leads from ads arrive automatically?
Yes, web form and advertising-platform lead forms are pushed into the CRM.
Does it integrate with lenders’ systems?
Where a lender offers no external integration, the adviser updates the status; connections with those that do are assessed separately.
Can it be used on mobile?
Yes, advisers can view and update client records and file status from their phones.
