On Valentine’s Day and Mother’s Day a florist does a normal week’s work in a single day. With phone orders, addresses, card messages and delivery times get mixed up, couriers hunt for addresses, and fresh stock either runs out or is left to wilt. In the system we build, website, phone and WhatsApp orders land in one list, and the card message, delivery window and address reach the workshop and courier screens clearly. Couriers are assigned by route, a delivery photo is sent to the sender and flower stock is deducted according to each arrangement’s recipe.
Problems we see at florists
- Orders and card messages mixed up on peak days
- Couriers unable to find addresses and late deliveries
- Fresh stock that either runs short or wilts
- No proof of delivery for the sender
Modules
Multi-channel orders
Website, phone and WhatsApp orders on one screen.
Workshop screen
Arrangement list sorted by delivery time and printed card messages.
Couriers and routes
Courier assignment by area, map routing and delivery photos.
Product recipes
Flower, vase and sundry recipes for bouquets and arrangements.
Fresh stock
Flower purchasing, shelf life and waste tracking.
Peak-day planning
Pre-orders and capacity planning based on previous years.
How it works day to day
- 1
Orders arrive from the website, phone or WhatsApp and land in one list.
- 2
The workshop prepares arrangements by delivery time and prints the card messages.
- 3
Each order is assigned to a courier by area and the route opens.
- 4
The courier takes a delivery photo and the sender receives a confirmation message.
- 5
At the end of the day stock, waste and courier reports are produced.
Integrations
Off-the-shelf software or custom-built?
When off-the-shelf is enough
For a neighbourhood florist with modest order volumes, a ready-made e-commerce platform and simple courier tracking may be enough.
When custom software pays off
For florists handling hundreds of orders on peak days with their own couriers and branches, a custom system linking orders, workshop and delivery reduces errors and waste.
How the budget is built
We launch the workflow that saves you the most time first, then add modules based on real usage. The full scope below is calculated with 20 screens and 10 modules; the final price follows a free discovery call and a written scope.
Maintenance and improvements (optional): €350 / month. Hosting, SMS, WhatsApp and app store fees are listed separately.
Frequently asked questions
Does it work with our current website?
Orders can be pulled via API from WooCommerce, Shopify or similar platforms; a new site can also be built if needed.
Which app do couriers use?
Couriers use an app on their phone showing the delivery list, route and photo step.
How is recipient data protected?
The recipient’s address and phone number are shown to the courier only for delivery, and a GDPR retention period is defined.
Can we take pre-orders for peak days?
Yes. Future-dated orders and capacity limits are set up, and full time windows close automatically.
