Mobile appVideo, music & mediaOriginal by Acun Medya
Exxen is a Turkish streaming service, and local digital platforms in this style gain subscribers by combining original series and entertainment shows with live sport. Local productions that appeal to the domestic audience, shows featuring well-known faces and match broadcasts turn a subscription into a habit. Flexible options such as ad-supported and ad-free bundles and sport add-ons also make it easier to appeal to different budgets.
To build something similar you need, besides an on-demand video library, a live streaming infrastructure that withstands high concurrent viewership, a DRM-protected player, and mobile, web and smart TV apps. A subscription system that manages bundle and add-on logic, local payment and invoicing integrations for your market, and a content panel that manages the content calendar and age ratings are part of the scope.
How Exxen works: the core user flow
How many apps and dashboards do you need?
Viewer apps
Subscribers watch series, shows and live sport on mobile, web and smart TV apps.
Content and broadcast panel
The content team manages episodes, the release calendar, live events, age ratings and the hub layout.
Subscription and admin panel
The team manages bundles, add-ons, promo codes, payment errors and invoicing processes.
Critical features of a product like Exxen
Live sport streaming
Matches are distributed through a CDN with a low-latency live stream, built to withstand a high concurrent viewer load.
Bundle and add-on system
Ad-supported, ad-free and sport add-on bundles are defined; content access is determined automatically by the user's bundle.
Episode release calendar
New episodes go live automatically on a set day and time; subscribers get notifications and the home page hub is updated.
Ad insertion
In the ad-supported bundle, pre-roll and mid-roll ads are inserted into the stream on the server side; they are skipped in the ad-free bundle.
Local payments and invoicing
Recurring payments through a provider such as Stripe, store subscriptions and automatic invoices or receipts for every charge, in line with local tax rules.
Age ratings and content advisories
Content carries age limits and content advisories; parental control is applied per profile.
What goes into the first version, what comes later
First version (MVP)
- Subscription bundles, recurring payments through Stripe and automatic invoicing
- DRM-protected on-demand video streaming, and mobile and web players
- Content panel: series, episodes, release calendar and age ratings
- Profiles, watch history and resume where you left off
- A home page hub, categories and search
Later releases
- Live sport streaming and a sport add-on bundle
- Smart TV and set-top box apps
- An ad-supported bundle and server-side ad insertion
- Offline downloads and a recommendation engine
Modules and how the budget is calculated
The budget is calculated with 360 SOFT’s pricing model from the modules below, about 30 screens and the project’s complexity: roughly 203 person-days for the full scope and 134 person-days for the first version. Every module you drop lowers the budget directly.
| Module | Phase |
|---|---|
| Sign-up, login, social login | First version |
| User profile and settings | First version |
| Admin dashboard | First version |
| Subscriptions and recurring billing | First version |
| Online payments (Stripe / PSP) | First version |
| Video / voice calls | First version |
| File, photo, video upload | First version |
| Advanced search and filters | First version |
| Push notifications | First version |
| Email / SMS notifications | First version |
| Content management / blog | First version |
| GDPR and security hardening | First version |
| E-invoicing | First version |
| Reporting and analytics | Later release |
Hosting, SMS, map APIs, app store accounts and payment-provider fees are separate items. Maintenance and improvements (optional): €700 / month. We send a fixed written price within 24 hours after a free discovery call.
The hard parts
Live match traffic
In big matches viewer numbers peak within minutes; without CDN capacity, automatic scaling and a backup stream plan, the broadcast will drop.
Piracy and DRM
Live sport content is highly exposed to piracy; measures such as DRM, session limits and watermarking are also a requirement of broadcast rights holders.
Regulation and broadcast licensing
Platforms broadcasting over the internet may be subject to a broadcast licence and content rules from the national media regulator (for example under the EU Audiovisual Media Services Directive or Ofcom rules); age rating, content advisory and subscription cancellation rules should be assessed with a lawyer.
Business model
Revenue comes from ad-supported and ad-free subscription bundles and from add-ons such as live sport. The ad-supported bundle reaches a wider audience while ad sales create extra revenue. Carrier and bank partnerships, annual subscription discounts and seasonal sport bundles speed up growth. Original content and broadcast rights should be planned as the biggest cost items.
Get a free quote for your project
Let us scope it together and send a fixed written quote within 24 hours. NDA on request; you own the source code.
Choosing a company to build an app like Exxen
Most people searching “build an app like exxen” are really looking for a reliable app development company. When comparing quotes, check four things:
- Can you try similar products they have shipped, in the stores or live?
- Are the source code, design files, servers and store accounts transferred to you by contract?
- Do they show a working demo every two weeks, with written scope and acceptance criteria?
- Are maintenance, scaling and GDPR/security costs written into the quote?
Copyright and trademarks
A business model and features are generally not protected on their own, but the Exxen name, logo, interface design, content and source code are. That is why we build a product with similar functionality but your own brand, design and code. This is not legal advice; we recommend a trademark search before launch.
Frequently asked questions
How long does it take to build an app like Exxen?
A first version made up of subscriptions, a DRM-protected video library, mobile and web apps and a content panel can be ready within a few months. Live sport streaming and TV apps need extra infrastructure and testing time.
Is a broadcast licence required?
Platforms offering broadcast services over the internet may be subject to a broadcast licence and content rules from the media regulator in their market. You must get legal advice on the licence type and obligations; this information is general.
Could there be copyright or trademark problems?
The business model of a regional subscription video platform is free to implement. The name, logo, interface design and code cannot be copied; broadcast rights must be obtained separately for each series, show and match. This is not legal advice.
What should I look for when choosing a company to build an app like Exxen?
Choose a team that has built live streaming, DRM, local payments and invoicing integration together. Ask about the load tests and disaster scenarios they run for peak traffic moments.
