Mobile appFood, grocery & deliveryOriginal by Migros
Migros is the rapid delivery service of Migros, one of Turkey's largest supermarket chains, and a good example of an established chain turning its physical store network into fulfilment points for quick delivery. Customers get familiar brand trust, a wide product range and loyalty programme benefits together with short delivery times. Using existing stores instead of opening separate dark stores lowers investment, but it makes syncing in-store stock with online stock critical.
To build something similar you need, alongside the customer app, an in-store picking app, a courier app and a central panel. The real work is in the back end: real-time stock integration with store ERP and point-of-sale systems, product substitution rules, a loyalty card connection and store-based delivery zones. In projects like this, the integration layer takes as much effort as the user interface.
How Migros works: the core user flow
How many apps and dashboards do you need?
Customer app
Users see the products of a nearby store, use discounts with their loyalty card and track their order.
Store picking app
Store staff pick the order from the shelves with a handheld terminal or phone, suggest substitutes and pack it.
Courier app
Couriers collect the package from the store, travel to the address and confirm delivery.
Central admin panel
The head office team monitors store zones, promotions, stock matching and performance.
Critical features of a product like Migros
ERP and POS stock integration
Products sold at the store checkout are deducted from online stock; minute-level synchronisation reduces phantom stock errors.
Product substitution rules
If a product is not on the shelf, the picker suggests a similar item and the customer approves or rejects it in the app.
Loyalty card integration
Discounts, points and personal offers from the existing loyalty programme also apply to online orders.
Store-based delivery zones
Each store's service area, capacity and opening hours are defined separately; at busy times orders are routed to another store.
Weighed product handling
Fruit, vegetables and deli products are sold by estimated weight, with the difference refunded based on the actual amount after picking.
Picking route optimisation
Shorter picking times with product lists sorted by the store's aisle layout.
What goes into the first version, what comes later
First version (MVP)
- Customer app, store selection and basket
- Product and stock synchronisation with the ERP
- Store picking app and substitution approval
- Courier assignment and order tracking screen
- Admin panel for promotions, zones and orders
Later releases
- Full integration of the loyalty programme
- Scheduled delivery and large-basket options
- Store capacity planning with demand forecasting
- Click and collect points
Modules and how the budget is calculated
The budget is calculated with 360 SOFT’s pricing model from the modules below, about 34 screens and the project’s complexity: roughly 226 person-days for the full scope and 139 person-days for the first version. Every module you drop lowers the budget directly.
| Module | Phase |
|---|---|
| Sign-up, login, social login | First version |
| User profile and settings | First version |
| Roles and permissions | First version |
| Admin dashboard | First version |
| Product / content catalogue | First version |
| Cart and checkout | First version |
| Advanced search and filters | First version |
| Online payments (Stripe / PSP) | First version |
| Maps, location, routing | First version |
| Push notifications | First version |
| Barcode / RFID / handheld | Later release |
| ERP / accounting integration | Later release |
| Third-party API integration | First version |
| Reporting and analytics | First version |
Hosting, SMS, map APIs, app store accounts and payment-provider fees are separate items. Maintenance and improvements (optional): €750 / month. We send a fixed written price within 24 hours after a free discovery call.
The hard parts
Uncertain store stock
Because customers also shop in the physical store, online stock always lags behind; safety stock and substitution rules are essential.
Legacy system integration
Supermarket chains' ERP and POS systems often run on older protocols; the integration layer can take as much effort as a separate project.
Store operations
Picking is added to store staff's daily work; at peak times the balance between checkout and online orders must be managed.
Business model
Revenue comes from the margin on retail product sales and delivery fees; using the existing store network removes dark store investment and supports profitability. In-app advertising and featured placement deals with supplier brands, a surcharge below the minimum basket and free delivery perks linked to the loyalty programme complete the model.
Get a free quote for your project
Let us scope it together and send a fixed written quote within 24 hours. NDA on request; you own the source code.
Choosing a company to build an app like Migros
Most people searching “build an app like migros ” are really looking for a reliable app development company. When comparing quotes, check four things:
- Can you try similar products they have shipped, in the stores or live?
- Are the source code, design files, servers and store accounts transferred to you by contract?
- Do they show a working demo every two weeks, with written scope and acceptance criteria?
- Are maintenance, scaling and GDPR/security costs written into the quote?
Copyright and trademarks
A business model and features are generally not protected on their own, but the Migros name, logo, interface design, content and source code are. That is why we build a product with similar functionality but your own brand, design and code. This is not legal advice; we recommend a trademark search before launch.
Frequently asked questions
How long does a rapid delivery app for my supermarket chain take?
The timeline largely depends on how open your existing ERP and POS systems are to integration. The interfaces can be ready in a few months; integration testing takes additional time.
Separate dark store or picking from stores?
Picking from stores allows a fast start with low investment; a separate dark store brings stock accuracy and speed advantages. Many chains use both together.
How many separate apps are needed?
You need a customer app, a store picking app, a courier app and a central admin panel. If you do not have your own couriers, the courier side can be integrated with a logistics company.
Are there copyright or trademark issues?
The rapid delivery from stores model and its features are generally free to use; names, logos, design, content and code cannot be copied. This is not legal advice.
