Mobile appE-commerce & marketplacesOriginal by FLO Mağazacılık
FLO is a major Turkish footwear and sportswear chain, comparable to Foot Locker or Deichmann. In an app like this, the key is finding the right size and making returns easy. A wide multi-brand range, frequently changing promotions and a large store network give customers the convenience of collecting online orders in store or returning them there. Showing size availability in real time removes the biggest hesitation in buying shoes online.
To build something similar you need a variant-heavy catalogue structure, size-level store and warehouse stock integration, a campaign engine, delivery and return-to-store flows and an ERP connection. Besides the customer app, you build a web store, an order-picking screen for store staff and a panel for managing catalogue, prices and campaigns.
How FLO works: the core user flow
How many apps and dashboards do you need?
Customer app
Users filter products, choose a size, place orders and create return requests.
Store staff screen
Staff handle click-and-collect and return-to-store transactions on a tablet or handheld terminal.
Admin panel
Catalogue, prices, campaigns, stock and order operations are managed.
Critical features of a product like FLO
Size-level stock visibility
Warehouse and store stock is shown for each model and size; a “notify me” request can be set for sold-out sizes.
Size guide
Fit differences by brand and size suggestions based on foot measurements reduce wrong-size returns.
Return to store
Online orders can be returned to the nearest store; the return is logged instantly and the refund is triggered.
Multi-brand filtering
Fast filtering and sorting by brand, category, sport, colour and size.
Campaign and basket rules
Second-item discounts, category coupons and end-of-season sales are defined from the panel.
Loyalty and personal discounts
Member-only points and coupons, backed by birthday and win-back campaigns.
What goes into the first version, what comes later
First version (MVP)
- Variant catalogue, filters and search
- Basket and payments via Stripe or Adyen
- Shipping and tracking with local carriers such as DHL, UPS or DPD
- Warehouse stock integration and return requests
- Basic campaign and coupon rules
Later releases
- In-store stock lookup and click and collect
- Size guide and fit recommendations
- Loyalty programme and personal coupons
- Campaign-based personalised home screen
Modules and how the budget is calculated
The budget is calculated with 360 SOFT’s pricing model from the modules below, about 30 screens and the project’s complexity: roughly 184 person-days for the full scope and 123 person-days for the first version. Every module you drop lowers the budget directly.
| Module | Phase |
|---|---|
| Sign-up, login, social login | First version |
| User profile and settings | First version |
| Admin dashboard | First version |
| Product / content catalogue | First version |
| Cart and checkout | First version |
| Online payments (Stripe / PSP) | First version |
| Advanced search and filters | First version |
| Push notifications | First version |
| Email / SMS notifications | First version |
| Maps, location, routing | First version |
| ERP / accounting integration | Later release |
| E-invoicing | First version |
| Barcode / RFID / handheld | Later release |
| Reporting and analytics | First version |
Hosting, SMS, map APIs, app store accounts and payment-provider fees are separate items. Maintenance and improvements (optional): €600 / month. We send a fixed written price within 24 hours after a free discovery call.
The hard parts
Stock synchronisation
When stores and online share the same stock, a lack of real-time sync means out-of-stock items get sold and cancellation rates rise.
Returns operations
Return rates are high for footwear; the return process, shipping and refunds need to run automatically.
Campaign periods
Traffic multiplies on big sale days; basket and payment services must be load-tested.
Business model
Revenue comes directly from product sales; the app is the chain's online channel. In a multi-brand setup, brands can also be charged for in-app promotion and campaign placements. A loyalty programme and targeted coupons increase repeat purchases, lower customer acquisition costs and keep sales going in the off-season.
Get a free quote for your project
Let us scope it together and send a fixed written quote within 24 hours. NDA on request; you own the source code.
Choosing a company to build an app like FLO
Most people searching “build an app like flo” are really looking for a reliable app development company. When comparing quotes, check four things:
- Can you try similar products they have shipped, in the stores or live?
- Are the source code, design files, servers and store accounts transferred to you by contract?
- Do they show a working demo every two weeks, with written scope and acceptance criteria?
- Are maintenance, scaling and GDPR/security costs written into the quote?
Copyright and trademarks
A business model and features are generally not protected on their own, but the FLO name, logo, interface design, content and source code are. That is why we build a product with similar functionality but your own brand, design and code. This is not legal advice; we recommend a trademark search before launch.
Frequently asked questions
How long does it take to build an app like FLO?
A first version with catalogue, payments, shipping and returns can be ready in a few months. The complexity of store stock and ERP integration directly affects the timeline.
How many separate apps are needed?
iOS, Android and web for customers plus an admin panel for operations are enough. A simple screen for store staff is added for click and collect and returns.
Are there copyright or trademark issues?
Footwear e-commerce and the omnichannel model are free to use; names, logos, design, content and code cannot be copied. This is not legal advice.
Is an off-the-shelf e-commerce platform enough?
For a small single-store business, a ready-made platform may be enough. If you have a store network, an ERP and flows such as return to store, you need custom software or significant customisation.
Costs of similar apps
Who should build it?
360 Soft is a mobile app development company based in Istanbul, Turkey. Our clients include Memorial Healthcare Group, iddaa.com and the Turkish Presidency of Defence Industries (OSTİM cluster). See the app development cost guide, hire a dedicated development team or IT outsourcing services.
