Mobile appE-commerce & marketplacesOriginal by English Home
English Home is a Turkish home textiles and decor brand, comparable to Dunelm or H&M Home. For brands like this, buying decisions are driven by collection harmony: duvet sets, towels, curtains and tablecloths are parts of the same theme. The app presents seasonal collections as stories, sells sets and single items together and works with the store network to make exchanges and returns easy. A high share of gift purchases also makes details such as gift wrapping and gift cards important.
To build something similar you need a catalogue that supports collection and set logic, size and colour variants, store stock integration, a gift wrap and gift card module, a loyalty programme and a campaign engine. In addition to the customer app, you build a web store, a collection and returns screen for store staff and a panel for managing the catalogue and campaigns.
How English Home works: the core user flow
How many apps and dashboards do you need?
Customer app
Users browse collections, choose set products and order with gift options.
Store screen
Staff handle click and collect, exchanges and returns.
Admin panel
Collections, campaigns, stock, loyalty rules and orders are managed.
Critical features of a product like English Home
Collection stories
Seasonal themes are presented with visual pages, and all products in the theme are listed on one page.
Set and single item structure
A duvet set can be sold as a set or as separate pieces, and stock is deducted correctly in both scenarios.
Size guide
Suggestions based on bed, pillow and curtain sizes reduce wrong-size returns.
Gift wrap and gift cards
A gift note and wrapping are added to the order; digital gift cards can be bought and shared.
In-store exchange
Items bought online can be exchanged in store, with the transaction merged into a single customer account.
Seasonal campaign engine
New collection, end-of-season and special occasion campaigns are scheduled and go live automatically.
What goes into the first version, what comes later
First version (MVP)
- Catalogue with collection and variant support
- Basket, payments and carrier integration
- Gift wrap and gift note
- Basic campaign and coupon rules
- Order tracking and return requests
Later releases
- Click and collect and in-store exchange
- Digital gift cards
- Loyalty programme and personal coupons
- Wedding and home registry lists
Modules and how the budget is calculated
The budget is calculated with 360 SOFT’s pricing model from the modules below, about 28 screens and the project’s complexity: roughly 168 person-days for the full scope and 109 person-days for the first version. Every module you drop lowers the budget directly.
| Module | Phase |
|---|---|
| Sign-up, login, social login | First version |
| User profile and settings | First version |
| Admin dashboard | First version |
| Product / content catalogue | First version |
| Cart and checkout | First version |
| Online payments (Stripe / PSP) | First version |
| Advanced search and filters | First version |
| Push notifications | First version |
| Email / SMS notifications | First version |
| Content management / blog | First version |
| ERP / accounting integration | Later release |
| E-invoicing | First version |
| Reporting and analytics | Later release |
Hosting, SMS, map APIs, app store accounts and payment-provider fees are separate items. Maintenance and improvements (optional): €550 / month. We send a fixed written price within 24 hours after a free discovery call.
The hard parts
Set and piece stock
When the same product is sold both as a set and individually, getting the stock logic wrong means selling items that are not there.
Season changes
Frequently changing collections intensify catalogue operations; bulk product upload and scheduling tools are needed.
Store and online consistency
Processing exchanges and returns in line with the store POS system requires solid integration.
Business model
Revenue comes directly from product sales; the app is the online channel that complements the brand's store network. Gift card sales create upfront cash flow, while wedding and home registry lists bring high-value orders. A loyalty programme and collection launch notifications increase purchase frequency and improve the return on the marketing budget.
Get a free quote for your project
Let us scope it together and send a fixed written quote within 24 hours. NDA on request; you own the source code.
Choosing a company to build an app like English Home
Most people searching “build an app like english home” are really looking for a reliable app development company. When comparing quotes, check four things:
- Can you try similar products they have shipped, in the stores or live?
- Are the source code, design files, servers and store accounts transferred to you by contract?
- Do they show a working demo every two weeks, with written scope and acceptance criteria?
- Are maintenance, scaling and GDPR/security costs written into the quote?
Copyright and trademarks
A business model and features are generally not protected on their own, but the English Home name, logo, interface design, content and source code are. That is why we build a product with similar functionality but your own brand, design and code. This is not legal advice; we recommend a trademark search before launch.
Frequently asked questions
How long does it take to build an app like English Home?
A first version with catalogue, payments and campaigns can go live within a few months. The timeline can be shortened by leaving store integration and the loyalty programme for later phases.
Off-the-shelf e-commerce platform or custom software?
A ready-made platform can work for single-channel sales. If you need a store network, set product logic and loyalty integration, custom software is more flexible and more economical in the long run.
Are there copyright or trademark issues?
The home textiles e-commerce business model is free to use; names, logos, design, content and code cannot be copied. Patterns and product designs may also be protected. This is not legal advice.
What should I look for in an app development company?
Experience with retail integration, variant management and campaign engines comes first. Review live projects built for similar brands.
Costs of similar apps
Who should build it?
360 Soft is a mobile app development company based in Istanbul, Turkey. Our clients include Memorial Healthcare Group, iddaa.com and the Turkish Presidency of Defence Industries (OSTİM cluster). See the app development cost guide, hire a dedicated development team or IT outsourcing services.
