Mobile appHealth, fitness & wellnessOriginal by Freeletics GmbH
Freeletics gives people who want to train with nothing but their body weight a personal trainer in their pocket. Users enter their goal, fitness level and available equipment, and after every session the app rebuilds the next workout based on the feedback it receives. Getting the difficulty dose right creates a sense of progress without killing motivation, which keeps users inside the programme for weeks.
Building something similar takes a mobile app, a content panel that manages the exercise library and a backend that runs the personalisation rules. Videos of hundreds of exercises shot from several angles, rep and time tracking, an adaptive programming algorithm and in-store subscription billing form the core. An editor that lets the coaching team update programmes and reporting that analyses progress data are part of the operation too.
How Freeletics works: the core user flow
How many apps and dashboards do you need?
User app
The mobile app where athletes follow video workouts, log time and reps, and track their progress.
Content and programme panel
A web panel where coaches edit exercise videos, training programmes and difficulty rules.
Admin panel
An internal panel for subscriptions, campaigns, user support and retention metrics.
Critical features of a product like Freeletics
Adaptive workout engine
The "hard / just right / easy" rating after each session, completion times and missed days all reshape the following week's plan.
Exercise video library
Every movement comes with a correct-form video, voice guidance and easier or harder variations; videos can be watched offline.
Equipment and location filter
The plan adjusts instantly to home, park or gym, and to whether the user has dumbbells, bands or other equipment.
Timer and rep counter
A full-screen timer for Tabata, AMRAP and timed sets, with personal records shown every time.
Nutrition and habit module
Simple meal ideas matched to the training goal, plus daily habit reminders for sleep and water, complete the programme.
Community and badges
Weekly goal streaks, badges and workout summaries shared with friends increase commitment.
What goes into the first version, what comes later
First version (MVP)
- Onboarding quiz covering goal, level and equipment
- Rule-based personal weekly plan
- Video exercise player with a timer
- Workout history and progress charts
- App Store / Google Play subscriptions with a free trial
Later releases
- Machine-learning programme optimisation
- Meal plan and recipe module
- Smartwatch and heart-rate monitor integration
- Community feed and friend challenges
Modules and how the budget is calculated
The budget is calculated with 360 SOFT’s pricing model from the modules below, about 22 screens and the project’s complexity: roughly 142 person-days for the full scope and 104 person-days for the first version. Every module you drop lowers the budget directly.
| Module | Phase |
|---|---|
| Sign-up, login, social login | First version |
| User profile and settings | First version |
| Admin dashboard | First version |
| Subscriptions and recurring billing | First version |
| Video / voice calls | First version |
| File, photo, video upload | First version |
| Push notifications | First version |
| Reporting and analytics | First version |
| Offline mode and sync | First version |
| Content management / blog | First version |
| AI features (LLM, RAG, recommendations) | Later release |
Hosting, SMS, map APIs, app store accounts and payment-provider fees are separate items. Maintenance and improvements (optional): €500 / month. We send a fixed written price within 24 hours after a free discovery call.
The hard parts
Personalisation logic
A plan must never be too easy or hard enough to risk injury, so coaching knowledge and the algorithm have to be designed together.
Video production and size
Professionally filming hundreds of movements is expensive, and building cached, fast-starting video streaming without bloating the app is difficult.
Subscription retention
Fitness apps see high drop-off after the first weeks; notifications, streaks and programme design need constant A/B testing.
Business model
Subscriptions fit best: a handful of free workouts as an introduction, a monthly or annual paid plan for the personal coaching programme, and a free trial. Nutrition coaching can be sold as a separate package, and bulk licences to companies for corporate wellness programmes are a strong extra revenue line.
Get a free quote for your project
Let us scope it together and send a fixed written quote within 24 hours. NDA on request; you own the source code.
Choosing a company to build an app like Freeletics
Most people searching “build an app like freeletics” are really looking for a reliable app development company. When comparing quotes, check four things:
- Can you try similar products they have shipped, in the stores or live?
- Are the source code, design files, servers and store accounts transferred to you by contract?
- Do they show a working demo every two weeks, with written scope and acceptance criteria?
- Are maintenance, scaling and GDPR/security costs written into the quote?
Copyright and trademarks
A business model and features are generally not protected on their own, but the Freeletics name, logo, interface design, content and source code are. That is why we build a product with similar functionality but your own brand, design and code. This is not legal advice; we recommend a trademark search before launch.
Frequently asked questions
How long does it take to build an app like Freeletics?
A first version with rule-based programmes, a video player and subscriptions can go live within a few months. The slowest part is usually filming the exercise videos and having coaches prepare the programmes.
Should we film the exercise videos ourselves?
For an original product, yes; videos from other apps cannot be used. Licensed stock exercise libraries can work as a starting point, but filming with your own coaches is recommended to build a recognisable brand.
Will there be copyright or trademark issues?
The personal-training business model and its features are generally free to use; the name, logo, design, videos, programme content and code cannot be copied. This is general information, not legal advice.
What should I look for in an app development company for a Freeletics-style app?
Ask about video streaming, in-store subscriptions and offline experience, and check that the product team knows how to measure retention metrics.
Costs of similar apps
Who should build it?
360 Soft is a mobile app development company based in Istanbul, Turkey. Our clients include Memorial Healthcare Group, iddaa.com and the Turkish Presidency of Defence Industries (OSTİM cluster). See the app development cost guide, hire a dedicated development team or IT outsourcing services.
