| Client | AJET |
|---|---|
| Sector | Aviation |
| Service | Aviation, official business partner |
| Technologies | Video production, corporate content production |
| Delivery | Production carried out by our group company Web Kubbe Marketing |
About the Project
As an official business partner of AJET, we carried out video production focused on brand identity and corporate storytelling. We produced corporate presentation, brand story and social media content in a single production line. The production side is run by our group company, Web Kubbe Marketing.
An official partnership allows the production team to get to know the brand’s communication goals closely and to plan content around those goals. Unlike a one-off shoot, the brand’s different needs can be met by the same team with the same approach.
The Need and the Problem Solved
An airline brand needed to tell its corporate story in a strong visual language. In sectors such as aviation, which are in direct and intensive contact with passengers, brand perception is shaped at many points, from commercials to social media posts. The brand must reflect the same character at each of these points. The goals were:
- Producing promotional content that reflects the brand’s corporate identity
- Turning the brand story into a visual narrative
- Preparing content suited to social media channels in the same production line
- Ensuring a consistent tone and visual style across all content
Our Solution
The work covers three types of content:
- Corporate presentation videos: the core content that explains who the brand is and what it stands for. These videos are typically used in corporate presentations, on the website and on official channels.
- Brand story content: conveys the brand’s values and approach in a more emotional, narrative-driven way, aiming to help viewers connect with the brand.
- Social media content production: shorter, more dynamic content suited to the formats and viewing habits of different platforms.
This structure also helps plan shoots efficiently: material for different formats can be produced on a single shooting day. Preparing social media content in the same production line as the long-form videos ensures that all of it carries the same visual quality and language. When different content types are produced by separate teams, differences in colour, tone, music and narrative style can appear over time.
Process
Because this project is a production engagement rather than a software build, the process consists of production stages. The steps below describe the general order followed in corporate content work of this kind:
- Needs analysis: in projects of this kind, the brand’s communication goals, the channels to be used and the brand guidelines are reviewed first.
- Concept and planning: content types and narrative style are defined; shoots are planned so that material for different formats can be produced on the same day.
- Shooting and post-production: a single production line ensures that every stage, from shooting to editing, follows a shared approach.
- Delivery: content is prepared and delivered according to the formats of the channels where it will be used.
Results and Benefits
We produced content that strongly reflects the brand’s corporate story. Corporate presentation, brand story and social media content were prepared by the same team, with the same approach and the same visual language; each content type fitted the format of its own channel without drifting away from the brand’s overall narrative. We took two lessons from this project. First, producing all content in one line lets a brand speak the same language across different channels. Second, when working with corporate brands, striking the balance between staying faithful to the brand guidelines and making the content genuinely watchable is the most important part of the production process.
Discuss a Similar Project
If you are planning a corporate presentation video or social media content production for your brand, take a look at our digital marketing team service. Planning content types and channels together from the start keeps production both consistent and efficient. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
