| Client | Uğur Okulları |
|---|---|
| Sector | Education |
| Service | Education, corporate website |
| Technologies | Corporate web design, content management system |
| Outcome | A more accessible digital experience for the institution, parents and students |
About the Project
We developed the corporate web platform and content management system for Uğur Okulları, a leading school group in Turkey. We designed and built the platform with a UX-focused approach. For an educational institution, the website is the first place parents, students and prospective families turn to. It also creates the first impression of the institution’s quality: when choosing a school, prospective families compare the websites of different institutions, and easy access to information, up-to-date content and careful design all work in the institution’s favour.
The Need and the Problem Solved
A leading educational institution needed to support its corporate communication with a strong digital platform. A school website serves prospective families who want to get to know the institution, parents following the latest announcements and students, all at the same time. Making sure each of these audiences can easily reach the information it is looking for is the core purpose of the site’s information architecture. The goals were:
- A corporate web platform that reflects the institution’s identity
- An accessible digital experience for parents, students and prospective families
- A content management system that lets the institution’s own team update content
In an institution with multiple campuses, each campus needs its own announcements and information, which makes the content management system even more important. Sites where every content update has to be passed to a technical team go stale over time; removing that dependency was part of the goal in this project.
Our Solution
We designed and developed the UX-focused corporate web platform and delivered it together with a content management system:
- Corporate web platform: the main structure through which all of the institution’s digital communication runs, from its introduction to its announcements. UX-focused design aims to guide visitors to the right content by the shortest route, depending on why they came.
- Content management system: lets the institution’s team update news, announcements and page content without waiting for technical support.
The platform’s visual quality and its information structure were handled together. In educational institutions, content such as calendars, events and announcements changes frequently, so flexibility in content management is decisive in keeping the site alive.
Technologies Used
- Corporate web design
- Content management system: the infrastructure through which the institution’s team manages pages, news and announcements itself
Process
The steps below summarise the general order we follow in corporate web projects for educational institutions:
- Analysis: in projects of this kind, we identify why audiences such as prospective families, parents and students come to the site and what information they look for most often.
- Design: the information architecture is built around these audiences, and the design is prepared to reflect the institution’s identity. Because parents mostly follow announcements on their phones, mobile compatibility matters on these sites.
- Development: the platform is developed together with the content management system; content types are structured so that the institution’s team can update them easily.
- Go-live: in projects of this kind, content is put in place before launch and the institution’s team is enabled to use the content management system.
Results and Benefits
The institution now offers parents and students a more accessible digital experience. Thanks to the content management system, the institution’s team updates content itself, and the site can be kept current without depending on a central technical team. Being able to publish time-sensitive content such as registration periods, events and corporate announcements quickly ensures that parents get their information from the right source.
The lesson we took from this project: in institutions with many campuses and stakeholders, easy content management is the only way to keep a site up to date.
Discuss a Similar Project
If you are planning a corporate web platform for your educational institution, take a look at our corporate website design service; if you want your site to be more visible in search, see our SEO services. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
