| Client | Nefes Orman |
|---|---|
| Sector | Tourism and hospitality |
| Service | Tourism and ecotourism, corporate website |
| Technologies | Corporate web design, performance and image optimisation |
| Outcome | Visitors can strongly feel the nature experience online |
About the Project
We developed an image-led, fast-loading web experience for Nefes Orman. In ecotourism, nature itself is the strongest selling point, so images were in the foreground. The challenge was to make sure the site opens quickly despite heavy use of images.
The project showed that the digital showcase of a nature-themed brand has to consider aesthetics and performance at the same time; the two goals were weighed together at every stage of the design.
The Need and the Problem Solved
A nature-themed ecotourism brand needed an image-led and fast web experience. Visitors who choose ecotourism want to see the nature, atmosphere and experience of the place they will visit in advance, which means the site has to tell its story largely through photographs. The goals were:
- A design that conveys the nature experience through strong images
- Pages that open quickly despite heavy image use
- A smooth browsing experience on mobile devices too
Image-heavy sites and fast sites often look like opposing goals. High-resolution photos make pages heavier, and heavy pages open slowly on mobile connections. The project’s core design question was how to balance the two.
Our Solution
The work ran along two lines:
- Image-led web design: structuring the page layout to put photographs in the foreground. Texts are kept short and supportive; the images carry most of the story.
- Image optimisation for fast loading: handled together with performance and image optimisation work.
In tourism, the website is where visitors first see the holiday they are dreaming of. Striking images spark interest; fast-loading pages make sure that interest is not lost. When either is missing, the chance that a visitor moves on to the contact or booking step drops. Design and performance decisions were made together in this project.
In this approach, images are not decoration but the actual content of the site. That is why which image appears in which section, and in what order, was also treated as part of the design; the aim was for visitors to move down the page as if following a story.
Technologies Used
- Corporate web design
- Performance and image optimisation: optimisation of this kind usually covers serving images at sizes suited to the screen, using modern efficient formats and loading images that are not yet on screen only when needed
Process
The steps below summarise the general order we follow on image-led tourism websites:
- Analysis: in projects of this kind, we identify the experience visitors want to see and which step (contact, booking) the site should lead them to.
- Design: the focus is less on what is being sold and more on what visitors will experience there; the order of images and the page flow are planned as carefully as the choice of images.
- Development: pages are developed with image optimisation in mind from the start.
- Go-live: in projects of this kind, page loading speed on mobile connections is checked before launch.
Results and Benefits
Visitors can strongly feel the nature experience online as well. Handling visual storytelling and speed together aimed to make the site both striking and practical. For nature- and experience-focused tourism businesses, the site’s narrative relies more on the language of experience than on the language of sales. A good page flow naturally carries visitors to the contact or booking step, and keeping the same experience on mobile devices is an indispensable requirement for sites of this kind.
Discuss a Similar Project
If you are planning a striking and fast website for your tourism business, take a look at our corporate website design service. For operational support, see also our tourism and hotel outsourcing service. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
