| Client | Bosch |
|---|---|
| Sector | Home appliances and heating |
| Service | Home appliances, corporate website |
| Technologies | Corporate web design |
| Outcome | A consistent and professional digital presence for the brand |
About the Project
We carried out corporate work for Bosch’s digital presence in Turkey. In the local digital work of global brands, a balance must be struck between following global brand rules and reaching the local audience in the right language; we set our approach in this work according to that balance. The digital presence of a long-established brand such as Bosch, active in many product groups, has to respond to many user needs at once. Users looking for product information, making a purchase decision or simply wanting to learn about the brand should all be able to find what they are looking for easily.
The Need and the Problem Solved
A global brand needed to strengthen its digital presence in Turkey. International brands work with detailed corporate identity rules to ensure a consistent brand appearance worldwide. Digital work in the local market is expected to comply fully with these rules while also addressing users in Turkey in a natural, understandable language. In work of this kind, the goals are usually:
- A consistent digital appearance in line with global brand rules
- A language and content approach suited to the local audience
- A professional, trustworthy corporate presentation
Our Solution
We carried out professional digital work in line with the corporate identity. The work falls within corporate web design; the services used in this project include corporate web design and video production. When working with global brands, many design decisions are set by brand guidelines. Colours, typefaces, logo usage and visual style are defined in these guidelines. The contribution of local work is to stay within this framework while arranging content around the needs and habits of local users.
Language is the most visible part of this balance. Directly translated global content often feels foreign to local users. Content that reads naturally in Turkish and highlights the information local users are looking for helps the brand be perceived strongly in the local market.
In this approach, the local team does not redesign the brand’s global identity; it makes that identity understandable and accessible for local users. Decisions such as which information to highlight and which expressions sound more natural in Turkish are the essence of this contribution.
Process
The steps below summarise the general order followed in the local digital work of global brands:
- Analysis: in projects of this kind, the brand guidelines are reviewed along with the questions local users frequently ask and the information they look for.
- Design and content: the work is prepared within the framework of the brand guidelines; content is arranged to read naturally in Turkish.
- Approval: in work with large corporate brands, approval processes, coordination with brand teams and delivery standards are decisive.
- Delivery and publication: keeping every stage aligned with the brand team’s expectations protects both quality and schedule.
Results and Benefits
The brand gained a consistent and professional digital appearance. Striking a balance between preserving global rules and speaking to local users in a natural language was the core approach of the work from start to finish. For the local teams of global brands, the most important issue in digital work is responding to local needs without compromising brand consistency. Producing visual content such as video in the same brand language alongside corporate web design helps the brand look coherent across digital channels. A way of working aligned with the brand team’s expectations is also one of the core competencies expected from external teams in corporate projects.
Discuss a Similar Project
If you are looking for support with the local digital work of your global brand, take a look at our corporate website design service and our digital marketing team service. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
