| Client | Vaillant |
|---|---|
| Sector | Home appliances and heating |
| Service | Heating systems, corporate website |
| Technologies | Corporate web design |
| Outcome | A consistent and professional digital presence for the brand |
About the Project
We carried out corporate work that strengthened the digital communication of Vaillant, a global heating systems brand. For technical products such as heating systems, digital communication has to translate technical information into language the end user understands; that translation was at the centre of our work. Our work for Vaillant focused on presenting a technical product group clearly to a broad user base in the digital space. This focus determined every decision, from content to visual language.
The Need and the Problem Solved
A global heating systems brand needed to strengthen its digital communication. Heating systems are products whose technical details end users often do not master, yet buying one is a long-term decision. Digital communication must both give accurate technical information and make it understandable. In work of this kind, the goals are usually:
- A consistent digital appearance in line with the corporate identity
- Conveying technical information clearly to the end user
- A professional presentation in line with global brand standards
For global brands that have been active for a long time, digital communication is also part of how their reliability is perceived. Users form an impression of product quality from the order and clarity they see on the brand’s digital channels.
Our Solution
We carried out professional digital work in line with the corporate identity. The work falls within corporate web design; our corporate web design and video production services were used in the project. The core challenge in the digital communication of technical products is describing product features accurately without drowning users in jargon. Users are less curious about a product’s technical values than about what those values will add to their home and daily life. Good digital communication presents technical information as the answer to those questions.
Visual content plays an important role here. Images and videos that show how a product works or how it is used make topics that are hard to explain in long texts understandable in a short time; including video production in the project fits this approach. In the local digital work of global brands, compliance with brand guidelines is a precondition. The local team’s contribution is to arrange content within this framework around the needs of users in Turkey and to present it in natural Turkish; we followed the same principle in this work.
Process
The steps below summarise the general order followed in the digital communication work of technical product brands:
- Analysis: in projects of this kind, frequently asked questions and the information users need when deciding are identified; this is a good starting point for content planning.
- Content and design: technical information is structured in plain language with visual support; the design is prepared in line with the brand guidelines.
- Visual production: images and video content are planned for topics that are hard to explain.
- Approval and publication: with global brands, the work is delivered in line with the brand team’s approval processes.
Results and Benefits
The brand gained a consistent and professional digital appearance. The goal of the work from start to finish was to present a technical product group to end users in clearer language without compromising brand standards; every decision, from content to visual language, was made with that goal. With technical products, user trust comes from information that is both accurate and understandable. Presenting technical information with visual support and in plain language helps explain technical products correctly to broad audiences.
Discuss a Similar Project
If you are looking for digital communication support for your technical products, take a look at our corporate website design service and our digital marketing team service. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
