| Client | Rabia Yılmaz Tasarım |
|---|---|
| Sector | Design and creative |
| Service | Design studio, corporate website |
| Technologies | Corporate web design, custom interface design |
| Outcome | The studio strongly reflects its distinctive identity online as well |
About the Project
We created a web experience that reflects the original identity of the Rabia Yılmaz Tasarım design studio. For design studios, the website is also a portfolio; the studio’s own aesthetic had to be felt in every detail of the site. The project became an example showing that, in the creative sector, a website is more than a promotional tool: it is part of the studio’s work. For a studio working in design, the website is where potential clients first assess the studio’s style and quality, and the site itself is seen as an example of what the studio can do.
The Need and the Problem Solved
The design studio needed a web experience that reflects its original identity. The goals were:
- A web experience that reflects the studio’s original aesthetic
- Presenting the work with a portfolio logic
- A design-led, custom interface
For design studios, the website is a showcase that explains what kind of work the studio does, how it works and whom it serves. While reaching this information, visitors also experience the studio’s aesthetic sense, so content and design cannot be considered separately. The challenge in a project like this is to highlight the studio’s aesthetic without making it harder to view the work. An overly ornate interface can overshadow the portfolio, while an overly plain one may fail to reflect the studio’s character. Striking this balance was the project’s main design question.
Our Solution
We brought to life a design-led web experience that reflects the studio’s original identity. Corporate web design and custom interface design were handled together:
- Portfolio-focused structure: the work is at the centre of the site. The page layout is designed so that images can be viewed comfortably and pieces of work are presented without overshadowing each other; texts are kept short and the work itself carries the story.
- Custom interface design: setting the site apart from the generic look of ready-made templates. Visitors read every detail they see on the site as a reflection of the studio’s design sense; typography, use of colour, white space and transitions are the digital expression of that sense.
We handled every section of the site so that it reflects the studio’s own style. In this approach, design is not a frame carrying the content but part of the content itself.
Technologies Used
- Corporate web design
- Custom interface design
Process
The steps below summarise the general order we follow for portfolio and studio websites:
- Analysis: in projects of this kind, we identify the studio’s style, the work it wants to highlight and its target clients.
- Design: the interface is custom-designed around the studio’s aesthetic, and the way the portfolio will be presented is planned.
- Development: a structure is set up to which new work can easily be added; images are prepared to be high-quality yet fast-loading.
- Go-live: in projects of this kind, we check before launch that the portfolio is displayed with the same care on mobile devices.
Results and Benefits
The studio strongly reflects its distinctive identity online as well; the site works both as a showcase and as a living example of the studio’s design sense. In creative businesses, clients often choose a studio by looking at its previous work. Social media accounts are good for showing this work quickly, but a website is a better foundation for a comprehensive portfolio and a space that explains the studio’s approach. A well-designed portfolio site shows the studio’s aesthetic and professionalism at the same time.
On portfolio sites, being able to add new work easily is important for keeping the site current; and because many visitors browse on their phones, the mobile view is indispensable.
Discuss a Similar Project
If you are planning a portfolio-focused site for your studio or creative business, take a look at our corporate website design service and our digital marketing team service for social media. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
