| Client | Ayder Palazzo |
|---|---|
| Sector | Tourism and hospitality |
| Service | Tourism, hospitality, corporate website |
| Technologies | Corporate web design, booking form integration |
| Outcome | Guests can feel the hotel experience online before booking |
About the Project
We created a booking-focused, premium hotel website for Ayder Palazzo. On hotel websites, the real goal is to lead visitors directly to a booking and reduce dependence on intermediary platforms; the whole structure of the work was shaped around that goal. The project is an example of how corporate web design in tourism relates directly to business goals: every section of the site was designed to help guests make their decision about the hotel. For a hotel located in Ayder, a region known for its natural beauty, conveying the atmosphere of the area and the experience the hotel offers was another important task of the site.
The Need and the Problem Solved
A premium hotel brand needed a booking-focused and prestigious website. Hotel guests mostly decide where to stay by looking at images, room information and the experience the hotel offers. When that decision is made on the hotel’s own site, it creates a direct booking channel for the hotel. The goals were:
- A site structure that leads visitors directly to booking
- A visual presentation that reflects the hotel’s premium character
- A structure that offers the same experience on mobile devices
- Contributing to reduced dependence on intermediary platforms
Intermediary platforms are an important source of visibility for hotels, but they come with consequences such as paying commission on every booking and being unable to build a direct relationship with the guest. A strong hotel website encourages guests to book through the hotel’s own channel.
Our Solution
We developed a booking-focused corporate website with a premium feel:
- Booking-focused web structure: arranging every section of the site to bring the visitor closer to the booking step.
- Premium visual presentation: presenting the hotel’s rooms, common areas and surroundings with high-quality images and a clean page layout.
- Mobile compatibility: addressed with the fact in mind that holiday planning is increasingly done on the phone.
These three parts serve the same purpose: shortening the distance between the page where guests get to know the hotel and the step where they send their booking request. Images and information make the decision easier, while keeping the booking step reachable at all times supports completing that decision on the hotel’s own channel. The premium feel comes both from the visual quality and from a clean, uncluttered page layout.
Technologies Used
- Corporate web design
- Booking form integration: letting visitors send their request without leaving the page where they are exploring the hotel
- Mobile-friendly structure: the same experience on different screen sizes
Process
The steps below summarise the general order we follow for hotel and tourism websites:
- Analysis: in projects of this kind, we identify the information guests look at when deciding (rooms, facilities, location, images) and the booking flow.
- Design: the booking step is placed so that it is easily reachable from every page; room and facility information is kept clear and contact channels visible.
- Development: the site is developed to be mobile-friendly and the booking form is integrated.
- Go-live: in projects of this kind, we check before launch that the booking form works correctly on different devices.
Results and Benefits
Guests can feel the hotel experience online before booking and can send their request through the hotel’s own website. The SEO work included in the project aims to support the visibility of the hotel’s own site in search results. The main benefit of the work is that, alongside intermediary platforms, the hotel now has a digital showcase that strengthens its own direct booking channel. For boutique and premium hotels, content that tells the story of the hotel and its region helps guests form an emotional connection with it, and the visual quality of that content directly affects the premium perception.
Discuss a Similar Project
If you are planning a website that supports direct bookings for your hotel, take a look at our corporate website design and SEO services. For operational support, see also our tourism and hotel outsourcing service. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
