| Client | SND Studio |
|---|---|
| Sector | Sports |
| Location | Belgium |
| Scope | Multilingual website, digital identity |
About the Project
We carried out multilingual digital identity work for SND Studio, a yoga and pilates studio based in Belgium. The work covers a multilingual website and the studio’s digital identity. At yoga and pilates studios, customers want to feel the studio’s atmosphere and approach before coming to a class. For a calm, careful and inviting studio, the digital identity must carry the same feeling. In a country such as Belgium, where more than one language is spoken, that feeling has to come across in the same way in every language version.
The Need and the Problem Solved
For businesses serving multilingual countries, every language version must be of the same quality. A common problem on multilingual sites is that versions other than the main language are treated as secondary, incomplete or carelessly prepared. This makes visitors who speak that language perceive the brand as weaker. In projects of this kind, the points to solve are:
- A digital identity that reflects the studio’s calm, careful atmosphere
- The same quality of content and experience in every language version
- A site structure that makes switching between languages easy
Our Solution
The scope of the work consists of two parts:
- Multilingual website: a structure that can reach the studio’s audience in different languages.
- Digital identity work: a visual language that carries the studio’s atmosphere into digital channels.
We reflected the studio’s calm and careful atmosphere with the same voice in every language. This does not mean translating texts; it means the visual language, page layout and tone of voice carrying the same character in every language version. Whichever language visitors browse in, they should feel they are meeting the same studio.
For services such as yoga and pilates, which focus on physical and mental calm, the digital identity is expected to be simple and soothing too. Crowded pages and dense visual elements can contradict the experience the studio offers. One of the most important points in a multilingual digital identity is that the content reads naturally in every language. Texts carried over word for word from one language to another can lose the warm, inviting tone of a careful studio. That is why each language version should be treated as a text addressing its own reader.
Process
The steps below describe the general order we follow in multilingual web work for businesses abroad:
- Analysis: in projects of this kind, we identify the languages the business addresses, its target audience and the information to highlight in each language.
- Identity design: a visual language that reflects the studio’s atmosphere is created; it becomes the common foundation for all language versions.
- Development: the multilingual structure is set up so that switching between language versions is easy.
- Go-live: in projects of this kind, each language version is reviewed separately before launch to check that it is of the same quality.
Results and Benefits
The studio gained a multilingual digital identity that carries the same calm, careful atmosphere to its audiences in different languages. We do not share measurable outcome data for this project. To summarise qualitatively: treating every language version with the same care means the studio offers an equal first impression to visitors in different languages. For businesses operating abroad, this equality is the basis for the brand inspiring the same trust in its entire target audience.
Discuss a Similar Project
If you are planning a multilingual website or digital identity for your business abroad, take a look at our corporate website design service and, to be visible in search in your target markets, our SEO services. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
