| Client | BCD Teknik |
|---|---|
| Sector | Industry and manufacturing |
| Service | Industry, corporate website |
| Technologies | Corporate web design |
| Outcome | The company makes a stronger digital impression in its sector |
About the Project
We created a professional website for BCD Teknik that reflects its corporate identity. For industrial companies, the website is the first place potential business partners evaluate the company; we built a clear, reassuring structure in line with the corporate identity. For industrial companies, the website is a channel that is always open for the company to present itself, beyond trade fairs and face-to-face meetings. Companies looking for a new supplier or partner usually review the website before a meeting. The project is an example of how an industrial company’s digital visibility can be strengthened with a clean site in line with its corporate identity.
The Need and the Problem Solved
A technical industrial company needed to reflect its corporate identity professionally. In industry, purchasing decisions are usually made after evaluation by several people, and in that process the company’s website is reviewed as the first indicator of its capabilities and reliability. The goals were:
- A design in line with the company’s corporate identity
- A clear presentation of its fields of activity and capabilities
- A professional look that reassures potential business partners
- Easy access to contact information
The most common problem on technical companies’ websites is that information is presented either too superficially or in an overly technical, scattered way. Letting visitors understand quickly what the company does, and dig into the details if they need to, is the defining feature of a good industrial website.
Our Solution
The scope of the work consists of two parts:
- Corporate website: presents the company’s introduction, fields of activity and contact information in an orderly structure. The page structure was designed so that visitors can get to know the company in a few steps.
- Design in line with the corporate identity: using the company’s identity elements, such as logo, colours and typeface, consistently on the website.
This consistency in identity elements creates unity between the company’s printed materials, presentations and digital assets. Whether visitors meet the company at a trade fair, in a presentation or on the website, they see the same corporate stance. The focus of the work was clarity, not a flashy design. On industrial sites, visitors are usually looking for an answer to a specific question: what the company produces, which fields it works in and how to get in touch. The site structure was designed to answer these questions by the shortest route.
Process
The steps below summarise the general order we follow in corporate web work for industrial companies:
- Analysis: in projects of this kind, the company’s fields of activity, product and service groups and corporate identity elements are gathered.
- Design: identity elements are adapted to the web interface; content is planned in plain language that decision-makers without technical expertise can also understand.
- Development: the site is developed with an orderly page structure and to work properly on mobile devices too.
- Go-live: in projects of this kind, contact information and all pages are checked one last time before launch.
Results and Benefits
The company now makes a stronger digital impression in its sector. A clear, up-to-date and professional site works in the company’s favour in the first evaluation made by potential business partners, and becomes an always-open channel through which the company presents itself. On industrial companies’ corporate sites, presenting product and service groups, production capabilities and references in an orderly way makes the visitor’s evaluation easier. A site that also works properly on mobile matters for visitors who look it up on their phones in the field or at a trade fair.
Discuss a Similar Project
If you are planning a corporate website for your industrial company, take a look at our corporate website design service, and to increase your visibility, our SEO services. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
