| Client | Nevazen |
|---|---|
| Sector | Food and beverage |
| Service | Food and beverage, corporate website |
| Technologies | Corporate web design, digital identity |
| Outcome | The restaurant makes an inviting, appetising impression online |
About the Project
We carried out digital identity and web work for Nevazen, a Turkish cuisine restaurant. A restaurant website should be a place where the menu, location and booking information can be found quickly, while also reflecting the character of the kitchen. A restaurant’s digital showcase answers two different needs at once. On one side is the visitor looking for practical information: what is on the menu, where the restaurant is, how to book. On the other is the visitor who does not yet know the restaurant and wants to decide whether it is worth going. A good restaurant website must convince both of them quickly.
The Need and the Problem Solved
The Turkish cuisine restaurant needed an appetising and inviting digital showcase. In work of this kind, the points to solve are:
- Quick access to menu, location and booking information
- A visual language that reflects the character of the cuisine
- A consistent digital identity across the website and social media
For a restaurant representing a deep-rooted, rich cuisine such as Turkish cuisine, the digital identity is expected to convey that cuisine’s warmth and care. At the same time, while reflecting this atmosphere, the site must not push practical information into the background; if visitors cannot find what they want within a few seconds, they may leave. In short, the problem was striking the right balance between information and atmosphere: when one is missing, the site turns into either an information page or a photo album.
Our Solution
We carried out digital identity and web work that reflects the restaurant’s atmosphere. Our corporate web design and social media management services were used in the project:
- Digital identity: defining a visual language that reflects the character of the cuisine.
- Website: a structure that combines fast access to the practical information expected from restaurant sites with the restaurant’s atmosphere.
- Alignment with social media: using the same identity across the restaurant’s digital channels.
For food and beverage businesses, social media is usually the channel for day-to-day communication and the website the channel for permanent information. Both channels carrying the same identity gives the restaurant a coherent look online.
Technologies Used
- Corporate web design
- Digital identity
Process
The steps below describe the general order we follow in digital identity and web work for restaurants:
- Analysis: in projects of this kind, the restaurant’s concept, its cuisine and the information guests look for most often are identified.
- Identity design: the visual language is created according to the character of the cuisine and the atmosphere of the venue.
- Web design and development: menu, location and booking information are placed for easy access; the site is prepared to be comfortable to use on mobile devices.
- Publication: in projects of this kind, the identity is applied to social media channels as well as the website.
Results and Benefits
The restaurant makes an inviting and appetising impression online. The work brought practical information and the character of the cuisine together in the same digital showcase; the site was designed to give visitors who do not yet know the restaurant a feel for the venue. We do not share measurable outcome data for this project. Qualitatively, we can say that the restaurant’s digital channels gained a consistent identity that reflects the character of its cuisine. For restaurants, images that reflect the venue’s real atmosphere are one of the most important elements completing a digital identity of this kind.
Restaurants with a high volume of booking and order requests can also consider solutions such as WhatsApp automation on the communication side; we implemented a similar solution for Toi Croissant.
Discuss a Similar Project
If you are planning a website and digital identity for your restaurant, take a look at our corporate website design service, our digital marketing team service for social media and our WhatsApp chatbot solution. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
