| Client | BCV Akademi |
|---|---|
| Sector | Sports |
| Scope | Corporate website, digital identity |
| Services used | Corporate web design, social media management |
About the Project
We carried out corporate web and digital identity work for the sports club BCV Akademi. At sports academies, parents usually make the registration decision based on their first impression on digital channels; we designed the corporate identity and website to strengthen that first impression. For a sports academy, the website and digital identity are the first face that families who do not yet know the club encounter. When choosing an academy to entrust their child to, parents look for professionalism, trust and order, and that impression is often formed on digital channels before they ever visit the pitch.
The Need and the Problem Solved
The sports academy needed a corporate website and digital identity that would strengthen the first impression influencing the registration decision. An academy that looks scattered or careless online may, at first, take a back seat in a parent’s eyes, however good its work on the pitch. In projects of this kind, the points to solve are:
- A consistent corporate identity that reflects the academy’s professionalism
- A website where parents can easily reach the information they are looking for
- The same digital language on the website and social media
The information parents look for is usually concrete: which age groups and sports are offered, how to reach the academy and what is needed to register. A structure that answers these questions by a short route is the most basic condition for a positive first impression. The aim of the work was to make the academy’s effort on the pitch visible with the same care online.
Our Solution
The scope of the work consists of two parts; our corporate web design and social media management services were used in the project:
- Corporate website: the main digital channel that introduces the academy and helps parents through their decision process.
- Digital identity work: defining the visual language the academy will use on digital channels.
We designed the corporate identity and the website to strengthen the impression formed the moment a parent first meets the academy. In projects of this kind, an orderly page structure, a consistent visual language and easy-to-find contact information are the core elements of a professional image. Sports academies usually use social media actively to share posts about training sessions, events and achievements. These posts carrying the same identity as the website means the academy appears with the same seriousness on every channel.
Process
The steps below describe the general order we follow in web and identity work for sports clubs and academies:
- Analysis: in projects of this kind, we identify what parents most want to know before registering and which aspects the academy wants to highlight.
- Identity design: a visual language that reflects the academy’s character and professionalism is created.
- Web design and development: the identity is applied to the website; because parents mostly visit the site on their phones, mobile use is a priority.
- Publication: in projects of this kind, the identity is applied to social media channels as well as the website.
Results and Benefits
The academy gained a consistent corporate identity and website on the digital channels that are parents’ first point of contact in their decision process. The website and social media were designed as complementary channels carrying the same visual language. We do not share measurable outcome data for this project. Qualitatively, we can say that the academy’s digital appearance was designed to reflect its professionalism on the pitch. You can also read about our other sports club and academy projects: Beşiktaş JK Sports Schools and Kartal Atletik.
Discuss a Similar Project
If you are planning a website and corporate identity for your sports academy or club, take a look at our corporate website design service and our digital marketing team service for social media management. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
