| Client | Gönülden Sevenler |
|---|---|
| Sector | Social platforms |
| Service | Social platform, mobile app development |
| Technologies | Mobile app development, user matching infrastructure |
| Model | Development followed by ongoing maintenance and updates |
About the Project
Gönülden Sevenler is one of Turkey’s long-established marriage platforms. We developed the platform’s mobile app and we continue to provide regular maintenance and update support. At the heart of any marriage platform app is the user matching infrastructure. We built the app on top of this infrastructure, so the experience the platform offers now runs on the same foundation on mobile devices as well.
The mobile app of a marriage platform carries a different responsibility from an ordinary content app. People come to platforms like this for an important decision about their lives, so the app is expected to feel trustworthy, clear and consistent.
The Need and the Problem Solved
The platform needed to offer a mobile experience to its growing user base. Given that a large share of users do their everyday internet browsing on their phones, a strong mobile presence was a necessity rather than an option. The goals were:
- Making the platform usable from mobile devices without interruption
- Making sure the mobile app works in harmony with the user matching infrastructure
- Keeping the app up to date after launch
With a long-established platform, a separate goal was for the mobile app to preserve the trust the brand has built over the years. When the way the platform works feels familiar on mobile too, moving to the new channel becomes much easier for users.
Our Solution
The scope of the work consists of three parts:
- Mobile app development: preparing the screens and flows that let users carry out the platform’s core actions from their phones. On a marriage platform these flows usually include creating a profile, viewing suitable candidates and getting in touch.
- User matching infrastructure: the layer that decides which profiles are shown to whom. Building the mobile app on top of this layer means users get an experience that follows the same logic whether they are on the web or on mobile.
- Regular maintenance and updates: reviewing the app periodically in line with new mobile operating system versions, changing app store rules and user feedback.
Building the mobile app on top of the matching infrastructure made it possible to bring the platform to the mobile channel without redesigning it. Access became easier while the way users were used to working was preserved.
Technologies Used
- Mobile app development
- User matching infrastructure
Process
The steps below summarise the general order we follow in projects that bring a platform to mobile:
- Analysis: in projects of this kind, we first map how the platform works and which user flows should take priority on mobile.
- Design: screens are designed to keep the workflow users are familiar with and to be easy to use on mobile.
- Development: the app is built on top of the platform’s user matching infrastructure.
- Testing: in apps of this kind, flows are tried on different devices and operating system versions and prepared for release.
- Release and maintenance: in this project the process did not end at launch; we continue to provide regular maintenance and update support.
Results and Benefits
Users can now access the platform from their mobile devices without interruption. Because the matching logic runs on the same foundation on the web and on mobile, the user experience stays consistent regardless of the channel. The lesson we took from this project: in a live app, operating system updates and store rules change all the time, and without regular maintenance even the best app falls behind over time. In mobile projects we do not consider development finished on the release date. Treating the maintenance and update plan as part of the work from the very start of the project is the most reliable way to keep an app healthy in the long run.
Discuss a Similar Project
If you want to develop a mobile app for your platform or get regular maintenance support for an existing app, take a look at our mobile app development services. For ongoing care of a live app, see also our mobile app maintenance service. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
