| Client | Cucus |
|---|---|
| Sector | Retail |
| Service | Corporate website, digital identity |
| Technologies | Corporate web design, digital identity |
| Outcome | A more consistent and professional digital appearance for the brand |
About the Project
We carried out brand-specific digital identity and web work for the retail brand Cucus. In retail, the brand’s in-store atmosphere should carry over to digital; we built the visual language and the web experience around the brand’s own distinctive style. Our work for Cucus is based on the idea that a retail brand’s digital identity should be treated not as separate from the store experience but as an extension of it. This approach guided all of the project’s design decisions.
The Need and the Problem Solved
The brand needed a consistent identity in the digital space. Retail brands meet their customers at many different points, such as the store, social media and the website; using different visual languages at these points weakens how memorable the brand is. The goals were:
- A brand-specific, consistent digital identity
- Carrying the in-store atmosphere into digital channels
- A web experience that reflects the brand’s style
Competition in retail is intense and customer attention is short-lived. Expressing the brand’s distinctive style clearly in the digital space is one of the main ways to be noticed and remembered in a crowded market.
Our Solution
We carried out brand-specific digital identity and web work. The work covers corporate web design and digital identity:
- Digital identity: defining how the brand’s colours, typefaces, visual style and tone of communication are used across digital channels. This ensures that all of the brand’s digital faces, from the website to social media posts, carry the same character.
- Web work: bringing this identity to life on the brand’s own site. For retail brands, the website is a showcase for products, collections and the brand’s story.
Social media management was also among the services used in the project. For retail brands, social media is often the digital channel with the most frequent customer contact; keeping the visual language of posts consistent with that of the website lets customers feel they are meeting the same brand when they move from one channel to another. In this approach, the website and social media are not two independent projects but two faces of the same identity. Once the identity rules are clearly defined, every new post and every new page carries the same character, and the brand is recognised by the same style wherever customers meet it. Carrying the store atmosphere into digital is only possible with this unity.
Technologies Used
- Corporate web design
- Digital identity
Process
The steps below summarise the general order we follow in digital identity work for retail brands:
- Analysis: in projects of this kind, the brand’s in-store atmosphere, product range and appearance across channels are reviewed.
- Identity design: colour, typography, visual style and tone of communication are defined for digital channels.
- Web implementation: the identity is brought to life on the website; the visual language is built around the brand’s own style.
- Publication and continuity: a simple, practical identity guide helps the brand’s team keep the same language when producing new content.
Results and Benefits
The brand gained a more consistent and professional digital appearance; the website and social media became channels carrying the same identity. Building the visual language around the brand’s style helps visitors recognise the brand at first glance. The lasting effect of digital identity work depends on the defined rules being applied to later content as well. For retail brands planning to move into online sales, an e-commerce infrastructure can be a natural continuation of this identity.
Discuss a Similar Project
If you are planning digital identity and web work for your retail brand, take a look at our corporate website design service and our digital marketing team service for social media management. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
