| Client | iddaa.com |
|---|---|
| Sector | Gaming and entertainment |
| Scope | Custom CRM system and dealer portal for a nationwide dealer network: dealer applications and approvals, commission tracking, central reporting |
| Approach | Custom software development built around the dealer network’s own rules |
About the Project
For iddaa.com we developed a custom CRM system and dealer portal that manages the dealer network across Türkiye. We brought dealer application, commission and reporting processes together on a single platform, so that the operations of thousands of dealers can now be managed and reported from one centre. The reason for choosing a custom software development approach was the iddaa.com dealer network’s own specific rules for applications, commissions and reporting. Instead of forcing these rules into an off-the-shelf product, we designed the system around these processes. The system has two user groups: the team that manages the dealer network centrally and the dealers in the field. Both sides reach the same data through screens suited to their own role.
The Need and the Problem Solved
Before the project there was no central system managing thousands of dealers; dealer applications, commission tracking and reporting were scattered and manual. In a large dealer network this leads to the same information being kept in different places and to processes depending on individuals. The project’s goals were:
- Running dealer application and approval processes in a single flow
- Tracking commissions centrally
- Taking reporting out of manual compilation so it can be pulled from the system
- Offering a portal where dealers can carry out their own transactions
Our Solution
We built the CRM used by the central team and the portal used by dealers on the same infrastructure. The system’s modules:
- Dealer application and approval processes: managing in a single flow all the steps from a new dealer’s entry into the system until the dealer becomes active.
- Commission tracking: monitoring the financial calculations related to dealers through central records.
- Central reporting: presenting data to management in an aggregated and comparable form.
- Dealer portal: the dealer-facing side of the same data; dealers can see their own transactions without depending on the central team.
The core idea of CRM systems built for dealer management is that each dealer’s entire history, from the application onwards, is gathered under a single record. Having the CRM and the portal use the same infrastructure also ensures that the information seen at the centre and the information seen by the dealer do not diverge. Being able to see their own transactions through the portal gives dealers a structure that reduces information requests to the central team and organizes communication between the two sides.
Process
The steps below summarize the general working order we follow in dealer management and CRM projects:
- Analysis: in projects of this type, the existing application, approval, commission and reporting flows are first mapped end to end, and it is established which information is held by whom and in what form. In this project the system was designed around the dealer network’s own specific rules.
- Design: separate screens for the central team and for dealers are designed on a shared data model.
- Development: the CRM and the dealer portal are developed on the same infrastructure; reporting is fed from this shared data.
- Go-live: in transitions of this kind, moving scattered records into the new system and getting users used to the new flow are carried out in a planned way.
Results and Benefits
Dealer management processes were brought together on a single platform, operational efficiency increased and reporting times became shorter. The platform has become a structure that moves the teams’ existing workflow into a digital environment. In a dealer network spread across Türkiye, this integrity means that both day-to-day operations and management reports rely on the same trustworthy data source. The lesson we took from this project: in large dealer networks, the real gain is the elimination of manual work.
In a similar scope, we also built a VoIP-based phone system from scratch alongside the CRM infrastructure for Necdet Yapı.
Discuss a Similar Project
If you want to manage your dealer, sales or customer network from a single panel, take a look at our CRM software and custom software development services. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
