| Client | Coco Lounge |
|---|---|
| Sector | Food and beverage |
| Service | F and B, corporate website |
| Technologies | Corporate web design, digital identity |
| Outcome | The brand makes an inviting, stylish impression online |
About the Project
We carried out digital identity work for Coco Lounge that reflects the atmosphere of the venue. In food and beverage, customers want to see the atmosphere online before they visit; we defined the visual language according to the feel of the venue. The work aimed to create a showcase that carries the physical experience of the venue into the digital space.
Unlike an ordinary restaurant, a lounge concept is built on experience and atmosphere: customers choose the venue not for a meal but to spend an enjoyable time. When the digital showcase reflects the experience the venue offers accurately, it shapes customer expectations correctly.
The Need and the Problem Solved
A lounge and restaurant brand needed a stylish digital showcase. In food and beverage, choosing a venue often starts with a little research on social media and the web; customers decide after seeing the venue’s atmosphere, menu and location. The goals were:
- A visual language that reflects the venue’s atmosphere
- A stylish, inviting digital showcase
- A consistent identity across the website and social media
Our Solution
We carried out stylish digital identity work that reflects the brand’s atmosphere. The work covers corporate web design and digital identity; our corporate web design and social media management services were used in the project.
- Translating atmosphere into a visual language: defining how the elements that characterise the venue, such as light, colour, music and decoration, are reflected in the visual language.
- Consistent visual choices: choosing the colour palette, photographic style and typography in harmony with the experience in the venue.
- Web and social media unity: both channels carrying the same digital identity.
In the digital presence of food and beverage venues, social media is usually the channel for day-to-day communication and the website the channel for permanent information. While the menu, location, opening hours and booking information are presented in an orderly way on the website, social media reflects the venue’s current atmosphere. Because the visual language matches the venue, customers find the atmosphere they saw online when they arrive; expectation and experience are consistent.
In venues such as lounges and restaurants, what customers are looking for is not the food or drink but the time they will spend there. The work favoured a narrative that conveys how time is spent in the venue rather than what it offers. The job of the digital showcase is to give customers a preview of that atmosphere before they visit.
Technologies Used
- Corporate web design
- Digital identity
Process
The steps below summarise the general order we follow in digital identity work for hospitality venues:
- Analysis: in projects of this kind, the venue’s concept and atmosphere and the information customers look at when deciding are identified.
- Identity design: the colour palette, photographic style and typography are chosen according to the feel of the venue.
- Implementation: the identity is applied to the website and social media channels.
- Visual production and publication: photographs that reflect the venue’s real atmosphere are the essential element that completes even the best-designed page, so visual production is an important part of the process.
Results and Benefits
The brand makes an inviting and stylish impression online; the venue’s atmosphere can be felt in the digital channels where customers do their first research. The website and social media carrying the same digital identity gives the brand a coherent appearance. Venues with a high volume of booking and order requests can also consider solutions such as WhatsApp automation on the communication side; we implemented a similar solution for Toi Croissant.
Discuss a Similar Project
If you are planning digital identity and web work for your venue, take a look at our corporate website design service, our digital marketing team service for social media and our WhatsApp chatbot solution. Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
