| Client | Take Care Turkey |
|---|---|
| Sector | Healthcare |
| Scope | Web infrastructure, interface design, English content; SEO and video production among the services used |
| Audience | Patients in the USA considering treatment in Turkey |
About the Project
Take Care Turkey is a health tourism platform for patients travelling from the USA to Turkey. We prepared the platform’s web infrastructure, interface and English content. In health tourism, before deciding to travel to another country for treatment, patients want to understand the institution, the process and what awaits them. Much of that decision is shaped by the website the patient reviews while still in their own country. That is why the platform’s website is the first and most important bridge between the patient and the service in Turkey.
The Need and the Problem Solved
In health tourism, patients want to trust the institution before they decide. Whether a patient in the USA chooses a service in Turkey depends on resolving questions such as distance, language and a different healthcare system. The site had to answer these questions clearly. In projects of this kind, the points to solve are:
- An interface that reassures patients abroad
- A clear, understandable explanation of the process
- English content in the language of the target audience
- A solid web infrastructure to carry the platform
Our Solution
The scope of the work consists of three parts:
- Web infrastructure: the technical foundation the platform runs on.
- Interface design: screens designed to reassure patients abroad and explain the process step by step.
- English content: a clear narrative for the target audience in the USA, in their own language.
We did not treat the interface and the content separately: together, they were designed to reassure patients abroad and explain the process clearly. On a sensitive subject such as health, simple and clear content is as important as the visual quality of the design. Instead of a complicated narrative, patients should be able to follow easily which steps the process consists of.
Preparing the content in English is not a translation job either. Content that reads naturally and matches the way the target audience is used to expressing things directly supports the platform’s credibility. SEO and video production were also among the services used in the project. In health tourism, patients often start their research on search engines; images and video can help a distant patient get to know the institution and the process more concretely. These services are complementary layers built on top of the web infrastructure.
Process
The steps below describe the general order we follow in web projects for audiences abroad:
- Analysis: in projects of this kind, we identify the questions the target audience asks when deciding and which steps of the process need to be explained.
- Content and interface design: content is prepared in the target audience’s language; the interface is designed to present it in a reassuring, easy-to-follow layout.
- Development: the web infrastructure is set up and the design is implemented.
- Go-live: in projects of this kind, content and pages are reviewed one last time before launch from the perspective of the target audience.
Results and Benefits
At the end of the work, the platform had a web infrastructure that addresses patients in the USA in English, explains the process and aims to inspire trust. We do not share measurable outcome data for this project. Qualitatively, in a field such as health tourism, where trust is decisive, the platform’s ability to communicate with patients abroad clearly and in their own language is the core output of the work. Explaining the process clearly aims to reduce the questions in the patient’s mind from the very first visit.
Discuss a Similar Project
If you are planning a platform for patients or customers abroad, take a look at our corporate website design service and, to be visible in search in your target market, our SEO services. For operational support, see also healthcare outsourcing. Discussing the language and expectations of the target market at the outset is the first step to structuring the content correctly.
Let’s talk about your project: tell us what you need and we will prepare a written proposal covering scope, timeline and cost. Call us on +90 850 335 10 87, message us on WhatsApp, email info@360-soft.com or use our contact page. You can also browse our other case studies.
This case study is a localized version of our reference page in Turkish: Türkçe.
