Content and Design Outsourcing | Content Moderation Team

Last updated: November 11, 2026

Digital businesses need a steady flow of content: product texts, blog articles, social posts, banners, ad creatives and video edits. Platforms that host user content need something else as well: someone who reviews listings, comments, images and profiles fast and consistently, and removes what breaks the law or the house rules. 360 Soft provides dedicated teams in Istanbul for content production, graphic design and content moderation, working in your tools, to your brand guidelines and to your moderation policy.

This page explains the roles and tasks, how the production and moderation lines work, the rules moderators apply, working and contract models, setup steps, KPIs, pricing factors, a comparison of options, risks and a selection checklist.

What is content, design and moderation outsourcing, and who needs it?

In this model a team dedicated to your brand produces and reviews content to a written standard, while you keep editorial direction, brand decisions and the final say on policy. It suits:

Marketplaces and classifieds platforms that need listing and image review around the clock.
Social apps, communities and forums where comments, profiles and messages must be moderated against abuse, spam and illegal content.
E-commerce brands that need product content, banners and campaign creatives every week.
Agencies that want white-label design and copy capacity behind their account teams.
SaaS and media companies that publish blogs, help-center articles and newsletters at volume.

Service scope: roles and tasks

Role	Main tasks	Tools used (examples)
Content writer / copywriter	Product descriptions, blog articles, landing page copy, newsletters, SEO briefs	Google Docs, WordPress, SEO tools
Social media content specialist	Post calendar, captions, community replies, basic reporting	Meta Business Suite, scheduling tools
Graphic designer	Banners, social visuals, ad creatives, marketplace images, presentation templates	Figma, Adobe Photoshop and Illustrator, Canva
Video editor	Short-form video, subtitles, cut-downs for ads	Premiere Pro, CapCut, After Effects
Content moderator	Review of listings, comments, images, profiles and reports against policy	Your moderation console, queue tools
Senior moderator / policy specialist	Edge cases, appeals, policy updates, calibration sessions	Policy wiki, case log
Quality analyst	Sampling, accuracy scoring, feedback to the team	QA forms, dashboards
Team lead	Planning, workload balance, escalations, reporting to you	Project tool, Slack or Teams

Content and design production line

Work starts from a brief and a brand guide. Requests come in through your ticketing or project tool, the team estimates and schedules them, drafts go through an internal review for brand fit, spelling and facts, and then to your approver. Approved assets are stored in a shared library with version history, so templates can be reused. Throughput, revision rounds and turnaround times are reported weekly.

Moderation line: AI pre-screening, human decision

Most platforms already use automated filters. We plug into that setup: machine classifiers flag or score content, human moderators take the decision on everything that is uncertain, reported or high-risk, and senior moderators handle appeals and edge cases. Decisions are logged with the policy reason so they can be audited and explained to users. Regular calibration sessions keep decisions consistent across shifts, and wellbeing measures such as rotation between queues and limits on exposure to disturbing content are part of the operating model.

Moderation rules: Turkish law and the rules of your market

Because the team is based in Turkey, our baseline playbook reflects Turkish rules: Law No. 5651 on internet publications (notice-and-takedown duties of hosting providers), KVKK for personal data in user content, advertising rules of the Turkish Advertising Board, and Law No. 5846 on intellectual property for copyright claims. Your platform, however, has to comply with the rules of the markets it serves, and these are written into your policy during onboarding, for example the EU Digital Services Act (notice-and-action, statements of reasons, trusted flaggers), the UK Online Safety Act, US DMCA takedown procedures, and the media and cybercrime laws of the UAE and Saudi Arabia. Moderators apply your policy; legal interpretation remains with you and your counsel.

Working models: remote, on-site or hybrid

Model	How it works	When it fits
Remote	The team works from our Istanbul office or secure home setups with access to your tools	Most content production and moderation queues
On-site	Team members sit in your office	Sensitive content, tight collaboration with product or legal teams
Hybrid	Remote day-to-day work with regular on-site days	Onboarding phases, workshops, campaign launches

Model	Scope	Typical use in content and moderation
Dedicated team	Named people working only for you under our team lead	Continuous moderation queues, in-house-like design team
Managed service	We own an agreed output and SLA, e.g. review time per item	Moderation at volume, listing review
Project	Defined deliverables and deadline	Website relaunch content, catalog image refresh
Capacity extension	Extra people for a period	Campaigns, launches, seasonal spikes in reports

Legal structure: service purchase, not employee leasing

Contract note for international buyers. We work under a B2B service agreement governed by a clear statement of work: the output, the SLA, the reporting cadence and the exit terms are written down before the team starts. The agreement includes an NDA, an IP assignment clause (all work product, templates, data and documentation created for you belong to you), and, wherever personal data is processed, a GDPR data processing agreement (Art. 28) with the EU Standard Contractual Clauses for transfers to Turkey, or the UK IDTA/Addendum for UK controllers. On the Turkish side processing also follows KVKK (Law No. 6698), including its cross-border transfer rules. Brand assets, fonts and stock licences remain under your licence terms; we only use them for your work. Our people are employed by 360 Soft in Turkey, so payroll, social security and Turkish labour-law obligations stay with us; you buy a service, not employees.

Under Turkish law a service purchase is distinguished from subcontracting and temporary agency work; we keep supervision of our staff and define the scope as an outcome-based service.

Setup process and typical timelines

Discovery: content types, volumes, languages, current tools and policy documents.
Proposal: roles, headcount, SLA draft, pricing model.
Contracts: service agreement, NDA, DPA with SCCs or IDTA.
Selection: writing, design or moderation tests; you can interview finalists; typical start in 1–2 weeks.
Training: brand guide, policy deep dive, shadowing on live queues.
Ramp-up: close QA sampling for the first weeks.
Steady state: weekly reports, monthly calibration and policy review.

SLA and KPI table

Indicator	What it measures	Example target approach
Turnaround time	Time from brief to first draft	Agreed per asset type
Revision rounds	Average rounds until approval	Reduced over time via brief templates
On-brand rate	Share of assets accepted without brand corrections	Tracked by your approver
Review time per item	Time from queue entry to moderation decision	Set per queue and risk level
Moderation accuracy	Share of decisions confirmed by QA sampling	Baseline first, then target
Appeal overturn rate	Share of decisions reversed on appeal	Signals policy clarity
Backlog age	Oldest item waiting in queue	Hard limit for high-risk queues
Coverage	Share of hours staffed vs. plan	Critical for 7/24 queues

Targets are set after a baseline period, not promised before we have seen your volumes and policy.

How pricing is determined

Pricing model	How it works	Best fit
Monthly fee per FTE	Fixed monthly fee per dedicated person	Continuous production or moderation
Per item	Fee per reviewed item, article or design	Predictable, countable work
Hybrid	Base team plus volume bands	Fluctuating moderation volume
Project fee	Fixed price for defined deliverables	Relaunches, one-off content programmes

Factor affecting price	Effect
Content type and complexity	Long-form writing, video and complex design need senior profiles
Languages	English, Arabic, German and other languages affect profiles
Service hours	7/24 moderation needs shift coverage
Risk level of content	Sensitive queues need more QA and wellbeing measures
Volume and peaks	Determines headcount and buffers
Tooling and licences	Provided by you or by us
Work location	Remote, on-site or hybrid

Content, Design and Moderation Outsourcing — overview

Comparison: in-house team, freelancers or outsourcing

Criterion	In-house team	Freelancer	Outsourcing (360 Soft)
Time to start	Long recruiting cycles	Fast but variable	Typically 1–2 weeks
Consistency	Good if retained	Varies per person	Playbooks, QA and calibration
Scaling	Slow	Possible, uneven	Capacity extension within the team
7/24 coverage	Costly to build	Rare	Shifts possible
Management effort	All yours	High coordination	Team lead included
Data protection	Your controls	Hard to enforce	NDA, DPA, access controls
Continuity	Depends on retention	Single point of failure	Replacement process
Moderator wellbeing	Must be designed by you	Usually none	Rotation and exposure limits built in

Illustrative scenario: a growing second-hand marketplace

Illustrative scenario – not a client case. A second-hand marketplace grows quickly and new listings start to outpace its two in-house reviewers. Prohibited items and fake listings stay online too long, and the support team spends hours on reports. A possible setup: automated filters score every listing, a remote moderation team works in shifts to clear the uncertain and reported queues, one senior moderator handles appeals and updates the policy wiki, and a designer and a writer produce category banners and help-center content. The in-house staff focus on policy ownership and partnerships.

Risks and mitigations

Risk	How it shows	Mitigation
Inconsistent decisions	Same content treated differently	Written policy with examples, calibration sessions, QA sampling
Backlog spikes	Reports wait for hours	Shift planning, surge capacity, priority queues
Moderator fatigue	Accuracy drops, absences rise	Queue rotation, exposure limits, breaks, support
Off-brand content	Many revision rounds	Brand guide, templates, early review
Copyright issues	Unlicensed images or text	Licensed sources only, plagiarism checks
Data exposure	User data leaves the platform	Least-privilege access, managed devices, no local downloads
Knowledge loss	Quality drops after turnover	Documentation, backup people, replacement process

Security, GDPR/KVKK, NDA and intellectual property

User-generated content often contains personal data, sometimes of a sensitive nature. Moderators work only inside your tools with individual accounts, MFA and logged access, on company-managed devices without local storage of user content. Copy, designs, templates and source files created for you are assigned to you under the contract, and confidentiality survives the end of the engagement.

Selection checklist

Does the vendor test writers, designers and moderators before assigning them?
Is there a documented QA and calibration process for moderation?
Are moderator wellbeing measures part of the operating model?
Is the IP of all assets assigned to you in the contract?
Is a GDPR DPA with SCCs or UK IDTA offered, and is KVKK covered?
Are SLAs measurable in your own tools?
Can the vendor cover your languages and hours, including 7/24?
Is there a replacement process and backup coverage?
Is there a clear exit and handover clause?

Frequently asked questions

What kind of content can you produce?

Product descriptions, blog articles, landing pages, newsletters, social posts, banners, ad creatives, marketplace images and short-form video edits, to your brand guide.

Do you moderate in languages other than Turkish?

Yes. We build teams for English, Arabic, German and other languages depending on availability of qualified profiles for your volume.

Do you use AI in moderation?

We work with your automated filters and classifiers. Machines pre-screen and score, people decide on uncertain, reported and high-risk content.

Whose moderation policy do you apply?

Your policy. We help you document it with examples, but legal interpretation and final policy decisions stay with you and your counsel.

Can you cover moderation around the clock?

Yes, 7/24 shifts are possible for queues that need continuous coverage.

How do you keep moderation decisions consistent?

Through written policy with examples, regular calibration sessions, QA sampling and a decision log with the policy reason for each action.

How do you protect moderators?

Queue rotation, limits on exposure to disturbing content, scheduled breaks and access to support are part of the operating model.

Who owns the designs and texts?

You do. The contract assigns all work product, including source files and templates, to you.

How fast can a team start?

A typical start is 1–2 weeks after the scope is agreed, followed by a few weeks of close QA during ramp-up.

How is the price calculated?

Pricing depends on content type, languages, hours, risk level and volume. We offer monthly FTE, per-item, hybrid or project pricing after a discovery call.

Plan your content and moderation team with us

Share your content types, queues, languages and hours, and we will suggest roles, SLAs and a pricing model. Call or WhatsApp us on +90 850 335 10 87, write to info@360-soft.com, message us directly on WhatsApp, or use the form on our contact page. 360 Soft Marketing Yazılım ve Danışmanlık Ltd. Şti., Nidakule Ataşehir Batı, Barbaros Mah. Begonya Sk. No:1 D:2, 34746 Ataşehir/İstanbul.

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