Sales and Telesales Outsourcing

Last updated: November 11, 2026

Sales and telesales outsourcing gives you a trained team that qualifies leads, books meetings, follows up on quotes and sells by phone, email, WhatsApp and LinkedIn, measured on agreed pipeline KPIs. 360 Soft builds the team, the scripts and the reporting around your CRM, so your account executives spend their time on conversations that can close. This page explains which stages of the sales funnel can be handed over, how scripts and qualification criteria are built, the consent and telemarketing rules, working and contract models, the set-up process, an SLA and KPI table, pricing factors, a comparison with in-house and freelance options, risks and a provider checklist.

What sales and telesales outsourcing is and who needs it

Sales outsourcing means a specialist team runs defined parts of your sales process on your behalf, under your brand and your rules. It is not a black box that “delivers revenue”: you decide the target segments, offers and qualification criteria, and the team executes consistently and reports transparently. It suits companies that:

generate more leads than their sales team can follow up quickly;
want to test a new market, segment or product before hiring a local team;
need structured outbound prospecting next to inbound marketing;
run renewal, upsell or win-back campaigns on an existing customer base;
sell to Turkish, European or Middle Eastern buyers and need multilingual callers.

Service scope: roles and tasks

Role	Typical tasks
Sales development representative (SDR)	Outbound prospecting, lead qualification, meeting booking
Inbound lead qualifier	Fast follow-up on web forms, demo requests and campaign leads
Telesales agent	Selling defined products or packages by phone, order capture
Account management support	Renewals, upsell and cross-sell campaigns, quote follow-up
Sales operations	CRM hygiene, list building and enrichment, reporting
Team leader and quality analyst	Coaching, call reviews, script improvement, KPI reporting

Which funnel stages can be handed over

Top of funnel: list building, data enrichment, first contact and qualification.
Middle of funnel: meeting booking, needs analysis, quote follow-up, nurture sequences.
Bottom of funnel: closing simple offers by phone, order confirmation, onboarding hand-off.
Existing customers: renewals, upsell, reactivation and satisfaction calls.

Most B2B clients start at the top and middle of the funnel and keep complex negotiations with their own account executives.

Scripts, objection library and qualification criteria

Before any call, we agree the ideal customer profile, the qualification framework (for example BANT or MEDDIC style criteria), the hand-off rules to your team and a call guide rather than a word-for-word script. An objection library is built from real calls and updated weekly. Every qualified lead is handed over with notes in your CRM so the next conversation starts where the last one ended.

Consent and telemarketing rules

Telesales from Türkiye is regulated. Calls and messages to consumers for marketing purposes require prior consent recorded in the Turkish Message Management System (IYS) under Law No. 6563 on electronic commerce; consumer contracts concluded by phone follow the distance contracts rules under the Consumer Protection Law No. 6502; and KVKK applies to all personal data. B2B calls have different rules but still need a lawful basis and an opt-out. Local rules in the buyer’s country also apply, for example national do-not-call registers, ePrivacy and GDPR rules in the EU and UK or telemarketing rules in the US, and campaigns are designed to meet them.

Working models

Dedicated team: SDRs or telesales agents reserved for your products.
Campaign-based: a defined list, period and goal, for example a renewal campaign.
Hybrid with your team: we qualify and book, your account executives close.
Remote, on-site or hybrid delivery, with extended hours for different time zones.

Contract framework

The service runs under a B2B service agreement with scope, KPIs and reporting, an NDA, assignment of IP for scripts, lists and materials created for you, and a data processing agreement: KVKK for processing in Türkiye and a GDPR DPA with SCCs (UK IDTA) for EU and UK data.

Set-up process and typical timelines

Discovery: product, ICP, current funnel, CRM, conversion data and objections.
Playbook: call guide, email and message sequences, qualification and hand-off rules.
Data and compliance: list sources, consent status, opt-out handling.
Training: product, systems and role-plays with your sales team.
Pilot: a limited segment for two to four weeks, reviewed weekly.
Scale-up: more segments, languages or callers based on pilot results.

A typical start takes 1–2 weeks.

SLA and KPI table

KPI	Definition
Speed to lead	Time from inbound lead to first contact attempt
Connect rate	Share of attempts that reach a decision-maker
Qualified leads or meetings	Leads or meetings that meet the agreed criteria
Meeting show rate	Booked meetings that actually take place
Conversion rate	Qualified leads that become opportunities or sales
CRM data quality	Completeness and accuracy of activity logging
Quality score	Call reviews against the agreed scorecard

Targets are set after the pilot because they depend on market, offer and data quality.

Pricing models

We do not publish prices. Models include per FTE, per hour and, for suitable campaigns, a fixed fee combined with a performance component. Cost depends on languages, B2B or B2C focus, product complexity, whether lists and data tools are provided, service hours and the number of channels.

Sales and Telesales Outsourcing — overview

In-house, freelancers or outsourcing

Criterion	In-house team	Freelancers	Outsourcing
Time to start	Months of hiring	Fast	Typically 1–2 weeks
Playbook and coaching	Your effort	Individual	Team leader and QA included
Consent and compliance	Your responsibility	Hard to control	Built into the process
Scaling	Slow	Unpredictable	Planned within the contract

Illustrative scenario: a meeting-booking team for an enterprise software company

Illustrative scenario: an enterprise software company has account executives who also prospect, so follow-up on inbound demo requests is slow and outbound is irregular. A small SDR team takes over inbound qualification within the working day and runs outbound sequences to a defined target list, booking meetings directly into the executives’ calendars with notes in the CRM. Results are reviewed weekly against meeting and show-rate targets. This illustrates a possible model and is not a reported client result.

Risks and how we manage them

Brand damage from pushy calls: agreed tone, call reviews and clear opt-out handling.
Poor lead quality: written qualification criteria and feedback from your executives.
Non-compliant contact: consent checks, suppression lists and documented opt-outs.
Knowledge loss: playbooks and recorded training sessions.

Security, KVKK/GDPR, NDA and IP

Lists, call recordings and CRM data are processed only for your campaigns, with role-based access and audit logs. Scripts and materials created for you belong to you.

Provider selection checklist

Do they define qualification criteria with you before calling?
How do they handle consent, IYS and opt-outs?
Is all activity logged in your CRM?
Can you listen to calls and review quality scores?
Is pricing linked to quality, not just volume?

Frequently asked questions

What is sales and telesales outsourcing?

A specialist team runs defined parts of your sales process, such as lead qualification, meeting booking, telesales or renewals, under your brand and rules, with transparent KPI reporting.

Do you work in our CRM?

Yes. The team logs every activity in your CRM, for example Salesforce, HubSpot, Pipedrive or Microsoft Dynamics, so you keep full visibility.

Can you call in English, Arabic or German?

Yes. Multilingual callers are possible. Availability of rarer languages is confirmed during scoping.

Do you provide the lead lists?

We can work with your lists or build and enrich lists from agreed sources, always checking consent and suppression requirements.

How do you handle consent rules?

Consumer marketing calls from Türkiye require recorded consent in the IYS system. We also apply opt-out and do-not-call rules and the local rules in the buyer country.

Can you close sales, or only book meetings?

Both. Simple offers can be closed by phone; complex B2B deals are usually handed to your account executives after qualification.

How soon can a team start?

A typical start takes 1 to 2 weeks, followed by a pilot of a few weeks before scaling up.

How is the work priced?

Per FTE or per hour, and for suitable campaigns a fixed fee with a performance component. Cost depends on languages, complexity, channels and data tools.

Do you guarantee a number of sales?

No. We commit to activity, quality and process KPIs and agree outcome targets after a pilot, because results depend on market, offer and data quality.

Who owns the scripts and data?

You do. Scripts, lists and materials created for you are assigned to you under the contract, together with an NDA and data processing terms.

Talk to us about your sales outreach

Tell us what you want to hand over, which channels or systems are involved, the volumes and the service hours you need. We will come back with a proposed team structure, a transition plan and the KPIs we suggest measuring. Call or WhatsApp us on +90 850 335 10 87, email info@360-soft.com or use the contact page.

360 Soft Marketing Yazılım ve Danışmanlık Ltd. Şti., Nidakule Ataşehir Batı, Barbaros Mah. Begonya Sk. No:1 D:2, 34746 Ataşehir/İstanbul.